Introduction
Pacific National Bank has been known for its great business acumen. The Banking industry has been known to offer a lot of competition. Therefore there is a great need for the Bank to create a competitive advantage in the market. The Bank is looking for great ways in which it can have a strategic advantage so that it can improve on its profit margin. The company has been known to use automatic teller machines but these machines are normally provided by a separate provider. The Bank has noticed that there are many disadvantages that come from having an independent provider. Therefore to meet the ...