Essays on AVS

1. What is Bajaj’s strategy in the Indian motorcycle industry? And that of TVS? Historically, Bajaj was a strong player in the scooter segment. It dominated the scooter market for few decades, but the scooter market faced a decline with the arrival of motorcycles. Bajaj planned to make an entry into the lucrative motorcycle market. It initially started its foray into the 100cc segment but was not successful as Hero Honda’s products were quite superior and economical. It then entered the 150cc segment because that segment was relatively competition free. With the successful launch of Pulsar and Avenger, Bajaj ...

Background

Recent behavioral studies have shown the clinical relevance of meditation in the treatment of stress-related physiological and psychological illnesses. Kabat-Zinn et al. (1998) found that audio-induced mindfulness meditation reduced stress and increased the rate of healing of psoriatic lesions in patients with psoriasis. Krisanaprakornkit et al. (2006) reviewed a variety of meditation techniques on the effect of stress-related anxiety disorders and found that most meditation approaches can help patients self-regulate anxiety symptoms in a variety of anxiety conditions. In an extensive literature review comprising hundreds of studies conducted in the past 20 years, Jacobs (2001) also found that relaxation techniques and ...

Q1. What is the effect of VLSM therapy on state anxiety levels, as measured by the STAI?

Q2. What is the effect of VLSM therapy on perceived stress levels, as measured by the PSS? Research Method

This will be a prospective, randomized, controlled clinical trial designed to examine the effects of VLSM meditation therapy (Solfanelli, 2010) on state anxiety levels and perceived stress levels. As previously noted, state anxiety will be operationally defined as scores on Spielberger’s State-Trait Anxiety Inventory (STAI), whereas stress will be operationally defined as scores on the Perceived Stress scale (PSS).

Audio-visual stimulation (AVS) ...