Axe is a male grooming products brand from Unilever, a British- Dutch company. It is renowned for its tremendous sexist advertisements. Axe ads are made in a very original, imaginative and artistic way in order to lure clients into using their products. The idea behind this Axe advertisement is to convince the audience into buying their products. Axe wants young men to feel that if they use the Axe deodorant, the girls will go wild and crazy over them because that is what is portrayed in the advertisement. In the picture, one is able to see the “axe effect.” This has ...
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