Essays on B2C

Internet Marketing

Digital marketing is defined as a broad term that refers to the various promotional techniques that are used to reach the customers through electronic media .

Digital marketing has the following benefits: - Can be used anytime (24 x 7) and anywhere Digital marketing can be done anytime and anywhere through digital devices the are connected to the internet. The customers can shop on the website using the internet at anytime and anywhere. The convenience of anytime shopping and selling is one of the main benefits of digital marketing. - Quick transactions

The digital marketing involves quick transactions with the customers that save time and costs.

- Easy information

The information is easily available through the digital marketing channels such as social media, websites and email.

- Ability to ...

P1 Hello Tomorrow, as a global brand platform and direction, strategically positions Emirates as a company that enables global connectivity and momentous experiences. Hello Tomorrow, as portrayed in the company’s integrated marketing communications campaign, creates a brand promise of continued evolution from the travel brand to the global lifestyle brand. The Hello Tomorrow brand platform is displayed in all the elements of the company’s marketing communication mix such as advertising, personal selling, and direct marketing, among others.

The main objective of Hello Tomorrow is consumer empowerment and engagement. It inspires the people to see and explore the unlimited ...

Abstract

The development of the maritime industry and the related cargo operations in particular, is an extremely important and interesting part of the historical development of business relationships and industrialization. One of the turning points in the history is the development of the shipping container, which, according to many professionals and academics, have turned around the industry and had tremendous effect on the business as a whole along with the automatization of the cargo operations.

There are numerous factors, which influence the development of the containerized cargo and bulk transportation. Both modes of transportation are subject to economic, political, social, technological, ...

Question 1

The recession presents a situation in which firms have to re-strategize their marketing mix to ensure that they remain competitive in the ever dynamic market segments. In the case of SPSL its marketing mix has focused primarily on the product and the price. The Blair brothers have concentrated onensuring that the products they provide are of high quality and secondly that the prices of their services are towards the premium price in the market. Resultantly, the company SPSL has given itself a competitive edge over other plumbing companies in the South London region. With effect, the company owes much of its ...

- Important things to consider in new product development and why is it necessary to evaluate the new product idea at each stage of development.

New product development is an important process requiring an understanding of the target market, identification of user needs and the product usage context. Consideration of such user-driven factors is what often makes or breaks a product launch especially for small and new businesses. Larger companies on the other hand have already established markets and thus their main consideration is the product’s desirability, feasibility and cost effectiveness (Kotler & Keller, 2009). The new product must ...

1. B2B: Runner’s World or Esquire magazine, six-pack of apple juice, limousine service, golf course, Thai restaurant.

B2C: tech support for a communications system.

Limousine service can be classified both as B2B and B2C. If it is used for a private party, wedding, prom etc., it is a B2C service. However, if limousines are hired to transport business partners, company executives etc., it becomes a B2B service.

2. Product line represents the products, which target similar markets or possess physical similarities. Product mix is the combination of the individual goods/services and product lines, which a company offers to its private and business customers. ...

Information communication technology has become a very integral and essential part of businesses. This new way of doing business is called Electronic Commerce (E-Commerce). E-commerce means selling and buying of services and products over of internet called World Wide Web (WWW). E-commerce is unavoidable and strategic for organizations since it is the key in finding new revenue sources, reducing costs, expanding into new markets, and also creating business breakaway strategies. Electronic commerce includes trading of stocks, electronic trading, hotel booking, banking and many more. There are several types of electronic commerce but for this case, business to business (B2B) and ...

Launching e-Commerce to Add Value for Customers

OIM Consulting Consultant Name 1. PART 1 Launching e-Commerce to Add Value for Customers 1.0 Introduction England is the home of Phab a retailer of mobile phones, tablets and accessories. The company is owned by Ogonwe, who is also the founder of the company. Retail sales were begun in a stall at the mall and since those humble beginnings the business never stopped growing. Ogonwe recently purchase Networkz, a Norwegian business in the same business sector as Phab. The new merger offers great opportunities and new challenges. The changes Ogonwe initiated and new ideas also offer risks. ...

(Instructor Name)

Introduction

E-commerce is a growing industry worldwide, with volumes and turnover increasing at an average rate of 20 % for 2014 according to eMarketer (2014 a) of this, Asia Pacific region is likely to show the strongest growth, with a jump of over 40 per cent from $384 Billion in 2013 to $585 Billion in 2014. By 2018, the Asia Pacific region will be the leading driver of e-commerce, accounting for 33.4 per cent of the total ecommerce trade of $2.356 trillion in 2018 (eMarketer, 2014b). The key drivers for growth in the Asia pacific region have been the increasing access to ...

Company overview

The online bookstore will be known as booksgalore.com. The store will stock online and paperback versions of rare books on the following subjects: history, philosophy, theology, fiction and science. The bookstore will be in operation as from mid-January 2015. Its base of operation will be New York City where the company will have a warehouse for storing paper back copies of books. The company’s site will be hosted and maintained by Itl Internet Service providers which will be contracted on a yearly basis.

The company’s address is:

335 Park Avenue Street

New York City

United States of America www.booksgalore.com

Mission and vision

Vision A book in every hand. ...

In recent decades globalization transformed the way of interecation between nations, countries, corporations and individuals. It has a great impact on all areas of human life. The progress in informational technology drives globalization and changes the way of doing business all over the World. New business models, new communication patterns and channels, increasing speed of data transmission, active exchange of ideas, information, expertise, goods and services – that’s what happens in the modern World, and that’s how globalization erases the borders between countries. Informational technology in our post-industrial society is a key driver of globalization and a major component of global ...

Automobile industry is one of the most lucrative sectors in the contemporary business environment. It is evidenced that the car sales over the past five years have increased dramatically, driven by the rise of disposable income in rural and urban areas and the access to the easier financing options for all categories. Additionally, the sector is highly competitive and with the entrance of the new players during the past decade, the companies started to feel more pressure on the cost side of the business and the necessity to become more responsive and flexible to meet the changing profile and ...

The marketing strategy of Better Homes and Gardens Real Estate (BHGRE) included various strategies which aimed at leveraging the brand awareness among the consumers who were interested in real estate news and developments.

Social Media Marketing Strategies

Better Homes and Gardens Real Estate used the social media marketing strategies to position their brand and connect with the target audience.

B2B social media strategies:

Better Homes and Gardens Real Estate used the following B2B social media strategies: - Website Marketing & Content Marketing Strategies: Better Homes and Gardens Real Estate designed a website located at www.bhg.com which attracted as many as 5 million consumers every month and the number ...

Question I

One of the simplest ways to present the Groupon´s business model is to view its proposition as a global retailer of the products produced, manufactured and sold by other companies. The Groupon supply chain and end-to-end business model are based on two pillars: relations with businesses and final consumers. This complicates the way in which the company operates, as B2B business model is totally different from B2C relationships. To answer the question about the complexity of the work with Groupon, it is important to understand that Groupon is a profit organization. The breakeven point for the company also depends on ...

Internet technology has revolutionized tourism and travel industry. In traditional airline system, there were several limitations. Traditional airline service providers relied on agents who acted as intermediaries in the system.The travel agent had to purchase client’s travel requirements in a number of ways; either the travel requirements would be obtained from a wholesaler, direct with the supplier or through GDS. The whole process of organizing the travel package was cumbersome. Information is the bulk of the products in travel industry. Traditionally, the travel agent offered a location where the supplier could showcase their products. Information was not readily available to the ...

Internet technology has revolutionized tourism and travel industry. In traditional airline system, there were several limitations. Traditional airline service providers relied on agents who acted as intermediaries in the system.The travel agent had to purchase client’s travel requirements in a number of ways; either the travel requirements would be obtained from a wholesaler, direct with the supplier or through GDS. The whole process of organizing the travel package was cumbersome. Information is the bulk of the products in travel industry. Traditionally, the travel agent offered a location where the supplier could showcase their products. Information was not readily available to the ...

- Introduction: The internet today is a powerful source of information and an incredible marketing tool exploited by many a company in reaching out to their various clients and customers across continents. It has become a source of gathering prompt and reliable information and converting raw statistics and data into advantageous results much quicker for many firms and corporations. It is not just the big multinationals that have found the internet age useful to their business strategies, but even small companies, starting up in garages have found a means through which they could reach out to a demographically wider audience. Through the internet, ...

Business

1. What is BAM’s business model? What are the key drivers of BAM’s success to date? And what are the key threats? Answer: BAM’s (Baseball Advanced Media) business model based on the idea of providing digital services to Major Baseball League clubs. Its basic model was based on both B2B and B2C business and generating revenue through ticket sales, paid content and merchandising sales. The most unique feature of BAM’s business model is to generate revenue through online platform. Its website considered as one of the most successful in generating revenue. BAM shares its ...

The most appropriate e-commerce business model for Fall Foods is a business to consumer model(B2C). The model will allow the store to enrage its coverage area and the number of potential customers. Expanding their sales to the internet in itself is a form of advertising and will markets the goods and products to potential customers all over the region. Fall Food will combine the online presence in the form of the e- commerce store and the offline store which is physical.This type of model referred to as ‘bricks and clicks’will serve all types of customers ,those who want to ...

Great Value Thrift Store

The external customers of Great Value Thrift Store are the consumers. The efforts that the organization puts forth through social media to improve the customer service relationship include the usage of online medium and social networking for building customer relationships (McKee, 2012). In case of using the online medium it is important that the target market segment be tech savvy. The target market is a mix of corporate firms and individuals. It is essential that the targeting of the markets is based on their needs and identifying the most suitable technologies for these market segments (Samiee & Roth, 1992). Technology has a ...

B2B means a business selling to another business rather than selling to the end user customer. On the contrary, B2C stands for business selling its products to the end consumer of such product, as opposed to selling it to another business. In B2C terms, the store represents a business that sells its merchandise to local consumers who are the end users of such product. The main distinction between B2B and B2C is probably the number of stakeholders. In B2B marketing strategies, the key aspect is the type of relationship that exists between the vendor’s sales team and the seller himself. ...

Marketing Comparison Paper In Relation To Real Estate

Introduction The intensified growth and development of information communication and technology has led to tremendous and dramatic changes in the way business is conducted in the global market. Development of information communication and technology has affected various diverse sectors of the economy. These developments have led to simplification and improved efficiency and effectiveness in carrying out business activities. The increased efficiency and effectiveness has led to reduced costs of operating business, which have led to increased profitability of business enterprises. This paper will seek to establish the relationship of the business marketing model such as the business-to-business (B2B), ...

As mentioned in the case, HubSpot believes that the rules of marketing have changed. However, I would be of the opinion that the rules of marketing have “evolved”. With the emergence of technology and the increasing presence of internet or Web 2.0, there is strong increased competition among different channels of media to attract the attention of consumers as a platform to get information. According to a recent research conducted by Forrester Research in 2012, the average consumer of internet in the U.S. spends as much time on the internet as he or she watches TV offline. HubSpot noticed this change ...

Executive summary

Today’s business environment has seen many corporations searching for innovative strategies in order to win the growing demand for goods and services. Many managers try and design a systematic marketing framework for their new products aimed at winning buyers. Nakamichi Corporation is a manufacturer of high quality audio and video systems. The corporation wishes to introduce a new portable audio system into the market. In order to design the marketing plan, several factors are put into consideration. A situational analysis of the current audio systems market is carried out identifying the main competitor brands for the corporation. Second, market segmentation and ...

Analysis of celebrity endorsement as an effective destination marketing tool

TABLE OF CONTENTS

CHAPTER I INTRODUCTION 1.1 RATIONALE FOR STUDY While promoting destinations, the primary and secondary characteristics are usually emphasised and it includes various qualities of the destinations including scenery, climate, hospitality of the local people and traditions. There are secondary factors as well, which add or reduce the value of a particular destination and they are basically the events, transportation, public facilities etc. The communication-saturation in the society is sufficient to adequately promote the above qualities, and the buyers and sellers get aware of these in advance. Morgan et al. (2002a) comments on the above situation, ...

Modern technology, especially the internet, has made monetary transactions easier for consumers. When it comes to business- to-consumer (B2C) transactions over the internet, trust becomes the key factor. The success of this business model rests in the foundation of trust. Therefore strong trust management is essential to the viability of this industry domain.

Trust is the foremost factor when it comes to business and services. Especially when it comes to Business-to-Consumer services also known as B2C. Today there are numerous websites that have a lot to offer to consumers worldwide. The foremost factor that surfaces when it concerns such services is ...

1. Introduction

Cinema business has been developing in India for over a century, however it has been traditionally based on manual labour and very simplistic processes. However, the entry of the entertainment software leader from New Zealand, Vista Entertainment Solutions, has changed the situation in the market and has initiated a large wave of technology integration into cinema operations (Vista, 2012). The aim of this paper is to explore the success of Vista in the Indian market. Firstly, it analyzes the overall market environment in the cinema business in terms of the opportunities and threats it poses for Vista. Secondly, the paper examined ...

1. Introduction

Cinema business has been developing in India for over a century, however it has been traditionally based on manual labour and very simplistic processes. However, the entry of the entertainment software leader from New Zealand, Vista Entertainment Solutions, has changed the situation in the market and has initiated a large wave of technology integration into cinema operations (Vista, 2012). The aim of this paper is to explore the success of Vista in the Indian market. Firstly, it analyzes the overall market environment in the cinema business in terms of the opportunities and threats it poses for Vista. Secondly, the ...

Question 4: Discuss why growth opportunities for many firms, such as IBM or GE, are far greater in services than they are in products For many B2B firms, it is often much easier to market services than it is to market to services. This is because the B2B products can be described as being more complex. Typically, the B2B product must be marketed on grounds of its specifications. The B2B marketer must be able to showcase its value by concentrating on its specifications and often requires a lot of expertise to be able to convince the buyer to purchase ...

The key aspect of e-business is its focus on digitization of business operations from a traditional narrow range perspective to a technological wide range perspective that proves significant to businesses that rely on the internet for their functioning and success. Fundamentally, e-business is a broader concept and it is concerned with using the internet and related technologies to integrate and redesign an organization’s internal activities, processes and external relations, and create new ways of working that are significantly different from, and very often far superior to, what was possible or conceivable some years back. Moreover, interest in e-business has been driven ...

Introduction

The recent uprising in Arab countries has resulted in oil prices going up; this impacts negatively on not only this airline but other companies in general. Due to the fluctuating global economy it is important that British Airways therefore conducts a SWOT and PEST analysis of itself so that it knows its standing. This way, it can capitalize on maximizing profits, through identification of strengths and opportunities that it can build on and weaknesses and threats for it to be wary off.

SWOT analysis of British Airways

Strengths

One of the strengths of British Airways in the aviation industry is the growing income levels. The ...

Technology has been in use for many years past, but its initial application was in technical and scientific fields. However, the business culture has so far changed everything. With investors seeking for means to increase their sales and marketing objectives, technology has emerged as one of the most effective tools for business growth. E-Business is the integration of internet with management in order to increase productivity, sell brand name, increase sales or perform any other business oriented task. Its adaptability and ease of application has made many business individuals and to embrace the strategy in order to succeed. Nigeria ...

The key aspect of e-business is its focus on digitization of business processes. The universal connectivity permitted by the growth of the internet and a standardized way of communicating across different computing platforms is shifting the balance of importance from the physical world to the digital world.

Fundamentally, e-business is a broader concept and it is concerned with using the internet and related technologies to integrate and redesign an organization’s internal activities, processes and external relations, and create new ways of working that are significantly different from, and very often far superior to, what was possible (or conceivable) in the ...