The Dhamani Jewels: Strategic Perspectives. Case Study. CONTENTS I. Introduction 3 II. Background 3 III. Alternatives 4
B. Difficulty in developing future strategy 4 C. Poor system of data-collection 5 D. Non-presence in the e-segment 5 IV. Proposed Solution 5 V. Recommendations 6
References 7
Introduction The analyzed case study revealed that although by the standards of luxury jewelry standards Dhamani is a relatively young company, yet, provided that the company management maintains and improves its grasp on strategic planning and marketing, it has bright future. Thus, both the annual revenues, accrued by Dhamani, its market segmentation, location of its stores, ...