Essays on Ballantyne

Business Idea

Marketing Strategy Differentiation is the best strategy to implement a marketing plan. It involves developing products for different customer groups, (Rundh, 2013). First, the division will be drawn between customers with the ability and time to create their own products and those that don’t have the time and ability. “Do It Yourself” is designed for customers with the time and ability to create their own products. Dividing the customers into groups based on their needs and expectations is a very important part of differentiation, (Rundh, 2013). The only type of assistance offered to such clients is the guidance ...

1.2 Religion, Mega Events, and Tourism 1.2.1 Introduction This section seeks to discuss into detail the association and interrelationship between religion, mega events, and tourism. In essence, the section reviews some of the perspective, observations, and critiques of these three aspects by previous authors. Jafari (1988) acknowledges that sporting events such as the Olympic Games, FIFA World Cup, Expo, and other related competitions which mostly attract audience from every part of the globe play a significant role in determining the tourism patterns. Understandably, they provide tourism opportunities for the host countries bearing in mind that visitors flock into the ...

1. Market Segmentation in Marketing

Lately, market segmentation has become one of the essential tools in marketing. Market segmentation has been found to be vital in separating markets in a manner that enhances profitability without necessarily spending on sales resource as well as systems that are required for one-to-one marketing, (Tapp, 2009). According to the market segmentation theory, it could be beneficial to market a product to potential customers only. Moreover, a target market to which the product will be marketed should be identified. Consequently, this context, the term “market segmentation” is used to refer to grouping of markets or rather, consumers having common characteristics which ...

Introduction

The academic language symbolizes the school language demands. This language consists of the language that is used on tests, in classrooms, textbooks, and in each discipline. Every form of communication has its functions, and neither is advanced than the other. A number of academic writing seeks to convey new information as well as discussing the existing ideas. Scientific writing is not different. In particular, the scientists should be in a position to present their data. What’s more, the scientists must explain what their data means in the study and the broader context of the scientific studies. To realize their ...

The original purpose of the Pantheon temple was to honor all the Gods of Ancient Rome. The time was long before the Catholic Church made Rome its headquarters and the people practice a pagan religion similar to the Greeks. Marcus Agrippa commissioned the temple’s construction under the rule of Caesar Augustus in 27 AD. Inscriptions on the frieze of the porch (surrounded by columns) record the facts of the original construction and then mention two reconstructions. The Pantheon was rebuilt for the first time in 202 AD by Severus and Caracalla. The Roman emperor Hadrian had the temple rebuilt a ...

Section 1

Civil case The bankruptcy case between a bakery and a bank In this case, the claimant (owner of a bakery) instituted a civil action against a bank and others before a court in Abu Dhabi. The claimant sought a declaration of her bankruptcy. She also prayed the court to issue an attachment order in her favor against the property of the bakery. Her real intention was that upon the property being attached, it would be subjected to a count of inventory. This would mean that the property would be placed under administration. The property could also be sold, and the proceeds be distributed among the ...

Introduction

The role of service marketing has become highly important in any businesses. Quality service helps the organization to gain competitive advantage and differentiate their offerings with the competitors (Lovelock, 2011). This report analyzes the services that I have encountered in one of the leading coffee shops, Starbucks. The report explains my personal experience of visiting the coffee shop and uses the three stage model of service consumption to analyze the quality of service. The report also presents the perceived risks that have been involved while consuming the service and how I managed these risks. three-stage model of service ...

Qatar Healthcare Systems

Introduction

Qatar’s Ministry of Health acts as the coordinating and statutory body for the health care management in the country. Its responsibilities are to come up with health policies and reforms that are used to provide an oversight for the health care development system. There is a state of pressure in the country due to the discontinuity and uncertainty in strategic management and making of long-term policies. This paper is aimed at understanding and comparing the health care reforms and policies between Qatar and United States as countries that have strong, but different healthcare delivery systems and how they contribute ...