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1. Cognition refers to the process of human activity, the main content of which is the reflection of objective reality resulted in obtaining of new knowledge about the world. The main feature of social cognition as a form of cognitive activity is the coincidence of the subject and object of knowledge. In the course of social knowledge society cognizes and experiences itself. This coincidence of subject and object of knowledge has an enormous impact on both the process of cognition and its results. The resulting social knowledge is always associated with the interests of individuals - the subjects of ...