5. Application of the marketing STP strategy (segmentation, targeting and positioning). 6. The environmental factors influencing marketing 7. Use of the four Ps approach in marketing (product, price, promotion and place). 8. Analysis of the marketing ethics 9. Conclusion
Abstract
Apple Company has been one of the leading technologies in the world. It is a company whose products and services have been able to transform the way technology was viewed in the previous years. The company has been able to change the world, through the application of an advanced level of technology. This article seeks to market one of the ...