7 Eleven’s strategy in Taiwan
Introduction
Across the globe, businesses are expanding to new regions and this brings about many challenges of suiting that business to the new market. 7-Eleven, a US based company in 1927 has successfully expanded to almost all the continents and has experienced massive growth in Asia. Since its introduction into Taiwan, the company has successfully established more than 4,700 stores and a huge customer base. The successful integration of a multinational company into a foreign region is pegged on the successful customization of goods and services, operations and management and even business model to the prevailing culture, ...
