Essays on Baran

Question 1

Neil Borden (1965) is believed to be the first to have used the term ‘marketing mix’ suggested to him by James Cullington’s (1948) description of a business executive as ‘a mixer of ingredient’ (Van Waterschoot & Van den Bulte, 1992). The term, therefore, referred to the selection and mixture of various elements perceived to be useful in the pursuant of particular market responses. To facilitate the practical application of the concept to concrete business operation problems, early researchers working on the model sought to itemize the various influences on a market response that business executives at the time needed ...

The company (TinD) uses many information systems that make its core. The three key ISs include Jidoka, Poke Yoke and T-WINS LS in relation to the identified situation. Jidoka’s purpose is to stop in a safely manner in case of normal processing. In addition, it enables the machine to detect the issue and stops automatically through andon (Toyota Motor Corporation, 2016). Moreover, the purpose of the Poka Yoke is to make issues visible and act as fuel for the Kaizen Teian (Obara & Wilburn, 2012). On the other hand, T-WINS LS helps to manage warehouse and logistics centers of ...

Organization Change

Analysis

When it comes to globalization, the impacts are often looked at in terms of corporations and businesses. However, the scope of the globalization and the change management involved goes quite far beyond that. Just as one example, globalization and its effect on higher education is massive. There are a couple of major theories and trends and some of them are rather different in nature. For example, there is what is as the convergence thesis. This thesis explains and asserts that there is a shift towards homogenization. In other words, there is an attempted fusing of multiple cultures and ...

THE ROLE OF PUBLIC COMMUNICATION IN PUBLIC SPHERE AND THE INFLUENCE OF WORK OF THE PUBLIC COMMUNICATION PROFESSIONALS IN PARTICULAR SECTORS

The role of Public Relations (PR) and Public Communications officers has transformed from supportive to the strategic function, building on sustainable and effective operations in all three sectors (Fawkens, 2012, pp.3-20). While some may think that the role of public communication is to handle emergencies, the strategic goals of this function are much wider (Lattimore et al., 2012, pp.354-358). Among others, some of the vital tasks of PC include the development and implementation of the public image strategy, ...

Eine Möglichkeit, den Zusammenhang zwischen dem Marxismus und der Psychoanalyse zu bestimmen, ist nach der Antwort innerhalb marxistischen Denkens zu suchen. Marx extrapolierte die Beziehungen zwischen den Arbeitern, Materialien und der herrschenden Klasse. Indem er zeigte, wie die besitzende Klasse (Bourgeoisie) die Arbeiterklasse (Proletariat) manipulierte und unterdrückte, auch zeigte er, wie die Mentalitäten dieser Dual-Klassen gebildet und verändert werden. In marxistischem Denken wird das Proletariat durch die besitzende Klasse und ihre Ideologie beinflusst, die sie zu einem „falschen Bewusstsein“ führt. Somit ist das Proletariat ein Opfer der Gehirnwäsche (über Ideologie), damit sie ihre ...

The Power of Mass Media and Their Impact on the Consumer

The mass media have played an increasingly significant role in contemporary societies. The term media refers to the technologies which can be used to transmit messages to an audience (Laughey 2007p.1,). Mass media then represents the massive reception of the information transmitted through the media, across wide spaces (Laughey 2007, p.2). From a capitalist perspective, the media became potent means of communication for enterprising, thus rising to power as business enterprises in the 19th century. As the radio and the television emerged, the interest in transmitting information to the public increased exponentially, and with it, so did the interest ...

Abstract

Women and veterans have long been ignored as far as combat is concerned. Health issues associated with women could easily be controlled, if the issue of women and combat was carefully legislated. However, recent changes in the United States military organization have stressed that women should be given equal opportunities to participate in combat as men. Therefore, this research paper aims at analyzing various constraints to organizational behavior that led to such legislation. Furthermore, analyzes of the best organizational behavior theory that can best enhance the performance of the organization, and hence eliminate cases of women and veterans facing ...

Introduction

In the contemporary world the use of new media, and in particular social media, has become an essential need in the society. Social media include Web sites that allow social interaction such as social networking sites like MySpace, Twitter, Facebook; gaming sites such as Second Life and Club Penguin; video sites such as Vimeo and YouTube; and blogs. Such sites have provided a fertile ground for communication and entertainment especially for the teenagers and the young adults. According to the prevailing studies, 75 percent of the teenagers are in possession of cell phones, and 25 percent utilizes them on ...

Introduction

Introduction In the contemporary world the use of new media, and in particular social media, has become an essential need in the society. Social media include Web sites that allow social interaction such as social networking sites like MySpace, Twitter, Facebook; gaming sites such as Second Life and Club Penguin; video sites such as Vimeo and YouTube; and blogs. Such sites have provided a fertile ground for communication and entertainment especially for the teenagers and the young adults. According to the prevailing studies, 75 percent of the teenagers are in possession of cell phones, and 25 percent utilizes them ...

The report is a research proposal to my friend, Abdul, who wants to have a one-month vacation. I offer Abdul to spend these thirty days in Vancouver. This paper describes the main decisions to be taken (accommodation, for instance), give supporting arguments to convince Abdul that Vancouver is a good tourists’ destination, and introduce the chief features such as costs and timing. Vancouver is one of the most developed cities in Canada, which is also a popular travelers’ destination point. This city contains the features of a serene location for a calm revitalizing vacation as well as opportunities to ...

Introduction

There are significant numbers of risks associated with the military service, and the personals deployed in the combat services have to endure these risks. Women in the military are a vulnerable group to these risks, and concerns are rife whether they should continue serving in the military, especially in the combat situation. Indeed, there are recorded incidences of medical complications to women who serve in the combat operations, and unless clear roadmaps are drawn, the situation might continue impinging harder on this generation. Indeed, the plight of women as combat soldiers and veterans predisposes them to an acute challenge, ...

Introduction

Mass media remain one of the single most influential facilities in the society today. The media cultivates certain matters into people’s normal lives to the extent that most people have become indoctrinated by different media facilities. In all spheres of life, the media continues to be the most trusted element (Baran, 2009). People would rather have information factual or otherwise, without interrogating the essence of the information provided. Mass media models people’s perceptions and way of life either positively or negatively. As information hub, the media provides information on different fronts. From political to ...

Introduction

The purpose of this paper is to define the context of Spiral of Silence and to identify the theorist who created the theory. In addition, this paper endeavors to inform the reader about the theory and the theorist professional background without abandoning the fundamental argument about the necessity of expressing opinions. For decades, mass communication scholars battled amongst each other in order to prove the validity of the theory. Vast amounts of research about the occurrence of the so-called spiral phenomena were carried out by dedicated mass media scholars who are very determined to make Spiral of Silence a part ...

ABSTRACT

Human beings deal with the reality of a world with a plethora of conditions, illnesses and diseases that threaten the health and livelihood of the population on a day-to-say basis. One such persistent disease that many Americans, both young and old, are suffering from is Crohn’s Disease. Crohn’s disease is commonly diagnosed on a regular basis all across the United States, however the reality is that medical realm does not specifically known what causes Crohn’s disease or why it has become so prevalent; some believe it is a combination of immune system deficiencies, genetic predisposition and environmental factors. The condition effects ...

How the Digital World Affects Student Behavior

Introduction One of the most and possibly the greatest occurrences in the 20th century is the rise of the mass media (Isacosta’ Site, n.d.) whereby television, radio, and print became the primary sources of information and entertainment. Television, among the three major forms of mass media, played the biggest role in changing the views and behavior of the audiences in such a way that it created an early window– an idea in media that creates another dimension, especially for the children, to see the world even before they experience it – consequently, inducing the curious minds of the viewers, especially ...

in the modern world, the word media when mentioned people think of television, internet, computers, radio and the blogs. this paper will explore books as a form of media. Media is defined as a means that allows communication. as the technology grows so does the media. books are a mass marketed and widely distributed just like the other forms of the media that are spread worldwide. Books defined as a mirror of the culture because they inform and entertain the individuals in different ways. A book includes the past and agents of personal development and social change that create the awareness to the ...

Between the two topics that the writer can choose from for this paper, we opt to discuss postmodernism in contemporary media. Exploring postmodernism tackles time and how media have drastically changed through time. Certainly, media have acquired layers of complex histories. However, with time incorporated through the study of postmodernism, we are sure to learn valuable and boundless wisdom that we can use in the understanding of our near future in the media. In this regard, we argue that although the media has a challenging history, its influence continues to expand and transform through postmodernism. Before anything, let us ...

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TERM PAPER.

For a grocery store using e-commerce will increase the customer base as with the development of technology most people conduct their businesses online. E-commerce will lead to operation cost reduction as the number of personnel, for example inventory managers, marketers, and billing personnel, among others, will be reduced. However, most products in a grocery are perishable, and delivery of such products to customers may take a while meaning that the goods may reach to their destination while rotten. This compromises on the quality and efficiency of the business (Barnes, and Hunt 2001, pp 8).

Benefits of CRM to a hotel manager.

The most significant benefit of ...

The Spiral of Silence and Public Opinion

Introduction The purpose of this paper is to define the context of Spiral of Silence and to identify the theorist who created the theory. In addition, this paper endeavors to inform the reader about the theory and the theorist professional background without abandoning the fundamental argument about the necessity of expressing opinions. For decades, mass communication scholars battled amongst each other in order to prove the validity of the theory. Vast amounts of research about the occurrence of the so-called spiral phenomena were carried out by dedicated mass media scholars who are very determined to make Spiral of ...

Despite the efforts that are being put by various stakeholders, equality and balance in the society will remain a fairy tale. The lobster tale gives us an example of a wider society where only few people will see opportunities from far, grab them and work hard to ensure they work well for them. Opportunities will only benefit those who are ready and willing and there is no way a person will work so hard, only for their sweat to be enjoyed by somebody else. The issue of balance usually comes in, when the efforts of the hardworking in the society pay off ...

The use of social media has become a gift and a curse to the society. It has become a gift to the society because; it is an easy way of communication with people and friends around the globe. People communicate easily through messages and posting through social networks such as Twitter, Whatsapp, Facebook, MySpace, just to mention but a few (Baran, 2012). Most teens use the social media to communicate and use it others for fun. On the other hand, it has become a curse because, many people are suffering from social media bullying. Social networks have made it easier for many people, especially ...

- Introduction The question on whether adoptees should be allowed to have the knowledge on their birthrights has remained a food for thought and has been debated at different capacities. The debate has not only taken political direction but also psychological, emotional and social spheres, as well. The existing laws do not allow the adoptees to have access on information that pertain to their birthrights. Therefore, various groups and individuals have been concerned about this matter and have expressed their contempt towards such laws. The question that many have asked is, why should adopted children not be given access ...

In the film Good Night and Good Luck, the infamous feud between noted journalist and TV presenter Edward R. Murrow (David Strathairn), and Senator Joe McCarthy, who was the spearhead behind the anti-Communist witch-hunts that were happening in America during the Red Scare of the 1950s. This ideological battle, played out over the airwaves, is an example of Mass Society Theory, in which an ideological elite determines the mindsets and culture of an entire nation (Baran and David 69). In essence, while McCarthy was advocating for establishing a culture of fear and protectiveness toward Capitalism, Murrow advocated for tolerance, acceptance, ...

Mass communication plays a huge role in a person's life, it is literally woven into the fabric of modern society, its economics, politics and culture; it covers international, intergroup and interpersonal relationships. Revolutionary changes that have occurred in recent decades have led to increased media exposure in all areas of life. Information circulating through the channels of communication is transforming society into an information one. Thus, it is necessary to understand the positive and negative features that technological progress implies.

The basic characteristics of the information society are the following (Turow, 2011):

- The opportunity for any entity of macro and micro social media to get any information and knowledge necessary for life, ...

Learning and creativity are interrelated to each other, if we consider the educational characteristics of an ideal curriculum. Although, problem solving is one of the basics of the subjects like science and mathematics, creative application of mind is expected to reveal, positive results through generative cognitive processes and natural learning processes. From an educational point of view, it is very important to enhance the level of problem solving in children and also to improve the level of creativity so that adequate mental growth can be achieved along with knowledge development. On one hand, where research is being conducted in ...

Introduction

Panter-Brake (202) asserts that most people use beauty products with the assumption that these products have undergone thorough testing to ensure their safety before they reach the consumers. The assumption comes because the government is known to regulate most consumer products such as food, water, among others. Therefore, people expect that FDA ensures the health and safety in the cosmetic industry so as to protect consumers. Unfortunately, little power has been given to FDA in regulating cosmetics’ ingredients. The people who govern cosmetic industry are responsible for ensuring safety of the beauty products. Several studies reveal that consumer safety ...

Architecture as a career has always been my enthrallment from the time I was a young boy as there is no monotony in it and would like to major in UC architecture. I do believe that my desire to be able to pursue this field stems from the fact that most of my teenage life I have spent it travelling the world and also that I once got directly involved in building. My parents like travelling so much and during those times they would take me along in their tours. During those times, I would take with me my sketch book ...