UMUC Haircuts Case Study
UMUC Haircuts, opened by Myra Morningstar in 1995 was situated in a college campus. It started as a barbershop, then progressively grew over the years to a hairstyling zone for both sexes. UMUC Haircuts had grown to include three styling stations and barber chairs as well as a shampoo station.
Five Forces Analysis of UMUC’s Haircuts:
The Five Forces analysis named after Michael E. Porter identifies, and makes a review of five competitive measures that help shape an industry, as well as determine its strengths and weaknesses (Yin 2009). The model is used to provide identity to the structure of an industry and also, to search for attractiveness and profitability ...