INTERNATIONAL BUSINESS/ GLOBAL BUSINESS PLAN
1.0 Executive summary The illuminator is a business that deals with the household appliances. Through the help of the management, the business has decided to go to the outskirts to expand on its markets and increase the sales (Barrow, C. 2011). By concentrating on its SWOT analysis, the company has found it best to have other branches in India. After having conducted an adequate research, the business has decided to move out to India and provide some of the household items like the fridges and cookers. The following business plan will direct the company in establishing itself there ...