Heileman Brewing Company was struggling under a load of debt, and it was looking for a segment of the market for beer that could help it stay afloat. As well as the internal financial problems, the brewing company was stuck in an industry full of problems. A few years back, the beer market was supposed to reduce by 2.1 percent in the previous year. This reduction was due to the rising awareness of many social and health issues associated with alcohol. Heavy drinking affects the functioning of the liver and as a result, cirrhosis. Alcoholic beverages were required to carry warnings ...
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