Essays on Batra

The significant loss of blood calcium commonly characterizes the condition of hypocalcemia. In particular, the loss of calcium is common in the extracellular fluid, and it occurs in greater quantities though it is replaceable by the intestine or the bone (Watad et al., 2016). The condition is a consequence of various clinical entities with the signs and symptoms of neuromuscular irritability. The common conditions of the neuromuscular irritability include the paresthesia, laryngospasm, muscle cramps, seizures as well as tetany. The same instability of the neuromuscular structures appears in the elicitation of the Chvostek’s signs and the common Trousseau’ ...

Executive Summary 3

Introduction 4 Theoretical Background 4 Brand Love Scales 4 Definition of Love 5 Personality of Brand 5 Image of the Brand 5 Brand Love’s Elements 6 Brand Romance 7 Brand Attitude 7 Brand Loyalty 7 Fashion Brands Love 8 Brand Love in Cell Phone Industry 8 Brand Love Creation by the Companies 8 Apple/Samsung/Huawei 8 PepsiCo 9 Benetton 9 Conclusion 9

BIBLIOGRAPHY 10

Executive Summary Brand love is a relatively new phenomenon actively discussed by the scholars and marketing professionals. Brand love is necessary for the modern companies to successfully attract and retain their customers. Moreover, it helps to convince ...

Introduction

Brands have existed since ancient times, as evidenced by the fact that individuals have always used unique marks to distinguish their products from those produced by other individuals. However, the main reason for branding in ancient times was to prevent the theft of property. Despite the origins of branding, its main purpose shifted to enhancing the visibility of products as humans engaged in increased commercial activity with each other (Hampf and Lindberg-Repo, 2011, p. 1). Consequently, the concept of brand development arose. Brand development refers to the efforts taken to increase the success of a brand in the market ...

Factors that Influence Purchasing Relationship in Automobile Industry of China

Introduction The USA, Western Europe, and Japan markets for the automobiles are almost stagnating causing an increased attention and concern to the world automotive industry. They have turned their interest in China market for cars. This is associated with the fast growing economy in China unlike that of European nations and the USA. The Chinese market for cars is indeed the turning point for all auto companies. The environment is conducive to start production in China to supply the potential markets and then export from there to other world markets. This literature will focus on the purchasing relationship in ...

Money and prices in the long run and open economies dictate the financial market. As such, that is why factors such as domestic variables and foreign monetary policies are over-emphasized. Demand for money is thus affected by the domestic variables, which include interest rates, price expectations, and permanent income, among others. As such, this paper explores the financial market to reveal the viable strategies the US can adapt to secure reliable money and prices in an open economy on a long-term basis.

The state of US Financial Market

Over the years, the economy of the US has been in good shape, especially when compared to ...

Brand Love

The relationships between people and brands have been studied for many years, though the researchers have different points of view but they found some common results. People may like some brands, but at the same time they cannot love them. People’s feelings influence the marketing strategy of a brand and sometimes may cause the false decisions ("Brand Love. What is it? [New Study]", 2015). Brand love is a rational feeling that depends on the receiving rational and material benefits while human love is more irrational and altruistic in some way. There are many examples nowadays of brand love; ...

Trace elements refer to chemicals that form parts of important enzymes found in the body of a living organism occurring in minute amounts, less than 0.1% by volume (Anonymous, 2015). Trace elements are available in the natural environment and play a critical role in the survival of all living organism. Individual elements attract molecules from the environment and convert them to various products needed by the organism. Examples of trace elements are iron, copper, zinc, manganese, boron, molybdenum, iodine, cobalt among others. However, the following paper analyzes only three of these trace elements namely, copper, iron, and zinc.

Copper

Introduction ...

Alan Greenspan is an influential American economist who was a chairman of Federal Reserve of The United States from 1987 to 2006. Before he was appointed the chairman, he had a successful consulting career. Several individuals were greatly amazed by his concepts and thoughts since he adopted the philosophy of self-interest, laissez-fair capitalism, and individual effort. As the chairman of Federal Reserve Board, he formulated monetary policies aimed at reducing the dangers associated with recession and inflation. Alan Greenspan is credited for the longest formal economic expansion in American history (Batra, 5). He is among the internationally most influential ...

International Marketing

Executive Summary This report has been based on OSIM International. The main purpose behind this is to cover all strategic aspects of the company in detail regarding its business operations. In-depth research has been conducted regarding the increasing trends of a healthy lifestyle. A situational analysis has been done to discuss the SWOT and PEST analysis. According to these, it can be concluded that OSIM belongs to such a market where growth is slow for them but still they’re holding a strong competitive position (Cateora, 2007). It is recommended that for Osim’s future growth and development the internal condition ...

Introduction

Proper communications, productivity and efficiency in various business organizations has been achieved through implementation of enterprise resource planning (ERP). Several articles addressing the issue of ERP are available, however, different articles have different says about the effect of ERP in the ICT market. Most articles uphold the belief that ERP has resulted in a stiff competition in the ICT sector. Some of the Authors however, differed with the belief and branded the ERP revolution as a mere technology just like the ones experienced in the past. Therefore, this paper will critically look into the pros and cons of the ERP that ...

Procurement means an acquisition of goods, works or services from the external sources. It is necessary that the goods, works or services are suitable and that they have a best price to satisfy the requirements of the buyer regarding the quality and quantity, location and time. And this is the basic task of the purchasing management.

Evolution of the Supply Management in the Recent Years

As any other branch of management, supply management is a constantly developing process. “During the last 90 years, political, economic, technological and social evolutions have influenced operating models, leadership styles and technical skills necessary for supply management colleagues to succeed. Before 1914, supply management, ...

1. Design an integrated brand development communication programme for Taris that incorporates name, logo, symbols, and colour. If you cannot draw a label, just describe it, like brand name, background colour, other brand elements, etc.

The name of the new Taris brand should communicate both the characteristics of the oil and its health benefits, while being easily understandable for the American users. The name “Green Olive” is both simple and reveals the essence of the product. The word “green” in the name implicitly suggests that the product is both natural and supports a healthy lifestyle. The logo of the brand should ...

Consumer Behavior:

Brand positioning is a terms used to refer to reasons by ‘target consumers’ to purchase particular brands over others. It ensures that various brand activities have common aims and that they are delivered, directed and guided by the brand’s benefits and reasons to buy (Cayla & Arnould, 2008). In ‘Salty Snacks’, brand positioning can be used as a focus on all contact points with a given consumer. The successful approaches can be summarized in four dimensions. Identify and communicate the look of the labels to satisfy the needs of the consumer. The second is to personify the characters to symbols that the ...

Abstract

Ethics in advertising is of big concern to consumers and businesses alike. While many companies advertise ethically, there are a number of ways in which unethical advertising proliferates, including advertising to children, ads by pharmaceutical companies, and Internet advertisement, to name a few.

Unethical Advertisement

Advertising is everywhere: it is on the television, Internet web pages, E-mail, newspapers, magazines, billboards, at doctors’ offices, on the radio, and in movies. Some companies use unethical advertisement to sell their products and services. They may feel they have a legitimate reason to push the boundaries of ethics, for instance, believing they will have an advantage over competitors ...