Essays on Bcg Matrix

L Brands Inc.: The Strategy

Introduction

L Brands Inc. evolved from a simple department store in early 1900s into one of the largest retailers of women’s fashion and apparel products today. It has acquired Victoria’s Secret and PINK, and has made other significant acquisitions. L Brands has branches for Victoria’s Secret products in more than 1,100 stores in North America, Canada and United Kingdom (Nasdaq, 2016). The company markets its products through retail stores located in malls, through international franchise and websites (United States Securities and Exchange Commission, 2016).

Strength L Brand sells through shopping malls ...

Introduction

Jessops was founded in 1935 by Frank Jessop Simmons well known around the world for its broad expertise and experience in the photographic industry. While Jessop was a leader in the industry for many years, technological and market changes over the last few decades led to a significant decline in its sales and profitability. By early 2013, it stores closed and it stock ceased being traded. However, soon after this British entrepreneur Peter Jones invested millions of pounds into the business and reopen 36 of the Jessops stores (BBC News Online a). He hoped to turn the business around. ...

1. Prerequisites. In order to conduct a complete BCG-analysis we need the market growth rate and market share of each SBU as well as market shares of their main competitors to calculate relative market share. Since in the assignment we have only market shares of the business units and the rates of growth, we still need the respective market shares of competitors to present a relevant BCG-matrix. Failing such information, we base our portfolio analysis on assumptions and provide several options for different situations. 2. BCG-analysis. Before making any conclusions regarding the company portfolio and strategy, it is necessary ...

Executive Summary . 3-4

History .. 4-5

Strategic Elements 5-6

Critical Events .. 6-7

Leadership 7-8

Mission and Vision Statement . 8-9 External Assessment 9-13 Analysis of Competitive Position 13 Internal Assessment . 13-17 Current Strategy 18 SWOT Analysis 18-21 BCG Matrix . 21-23 IE Matrix .. 24-25

Possible Strategic Alternatives 25-26

Evaluation of Current Organizational Structure .. 25 Recommendation Changes .. 25-26

Situational Analysis . 26-29

New Turnaround Objective .. 29

Proposed Measures . 29-31

Funding this Turnaround Effort 32-33 Financial Projections 33-34 Conclusion 34

References 35-36

Sears Holdings Corporation Executive Summary Sears Holdings is a major brick-and-mortar retailer in both the United States and Canada. As such, it sells a wide variety of products, including appliances, consumer electronics, apparel, tools, sporting equipment and ...

Industry: Online Retailing in China

Driving forces of change The innovation and technological advancements are considered as the major drivers of change in the retail industry of China. Furthermore, the preferences of the consumers in China are also found as the driving force of change in the retailing in China. The technological advancement is resulted in the trend of online retailing that is increasing day by day and the competition for the offline retailers is increasing (Lam, Li & Gong, 2013).

Relevant economic trends & forecasts

The online retail market of China has become the leading in the top markets of the world. The online industry of retailing in China ...

Management

Part V. Business Strategy Sony has differentiated its products and services. The company has used differentiation as its business level strategy. The basis of this differentiation in case of Sony is its core competence of product miniaturization. Miniaturized televisions, radios, cassette recorder, camcorder, and walkman cassette recorder are all examples of differentiated products that Sony has developed by using its core competence. Furthermore, the company has also used miniaturization competence in order to manufacture laptops so that the company become capable of maintain its competitive position in the market place, and to face competition as there is intensity of ...

International Business – Outsourcing or Reshoring?

Introduction

Companies outsource their key processes to third parties for many years, but, perhaps, at the turn of the 21st century, the term “outsourcing” began to gain momentum. Around this time, the companies began to engage third parties to perform the work in other countries – a process known as offshoring – in large emerging markets. The process of offshoring has attracted political and public attention because of concerns that it is destructive to the internal labor market. In this regard, a process of reshoring (the return of production from abroad), but such factors as cost and efficiency of business ...

Consumer behavior includes multiple elements that must be recognized, enumerated, and assessed depending on their specific product or service needs. According to me, the most interesting element of consumer behavior is the cognizance that acts a motivating factor to buy or ignore the product. Consumers make difficult buying decisions, and these buying methods are the main elements of the examination for the marketers. For an emerging expert in consumer behavior the expert must focus on research. Reducing the gap between conventional devices and the new equipment, surveys and feedbacks from the existing and potential consumers are also vital. According to , ...

MANAGEMENT REPORT – EVALUATION OF THE COMPANY’S STRATEGY

Abstract

Wood Group is a leading organisation that provides engineering, repairing or maintenance services for companies activating in gas and oil throughout the world. The current report evaluates the company’s strategic position, its strategic direction and it aims to identify if the strategies that the company utilizes to attain its strategic direction are suitable, acceptable, feasible or sustainable. The report will intertwine the organisation’s internal environment with its external environment, making references to PESTLE and Porter’s Five Forces frameworks for allowing a more transparent understanding of its strategic position and its strategic direction. The report will provide recommendations ...

Background of the organization

Apple Inc. is one of the best internationally known computer companies that specialize in designing and creating iPads, iPods, iTunes, Macintosh desktops and laptop and operating systems like the OS X. The Company has embraced the revolutionary technology and has ventured in the manufacturing of iPhone. Apple is a brand that actively competes with others in the market. According Linzmayer (2004) the brand is very competitive even in the very competitive markets, in the PC market it is well represented by its highly reputed Macintosh computers and accompanying and related programs and software. In the electronics industry and market, Apple ...

Abstract

Innovation is not only about coming up with new inventions but it is also about how the product is marketed. Many a times an excellent product fails in the market due to poor innovative marketing strategy. Therefore, it is important to integrate the concept of innovation circle with marketing theories. Camera industry is a classic example of why some companies failed because of lack of a good innovative marketing plan while others succeeded. Kodak was one of the pioneers in the digital camera industry. In fact, it was one of the first who introduced digital camera in the marketplace. However, due ...

Analysis of environmental dynamics of consumer electronic goods industry

With respect to the environmental dynamics of the electronic consumer goods industry, the industry shows continuous development of the technology and innovation that is used to produce goods demanded by customers such as tablets, smart-phones, etc. Due to high shift of technology in all regions, particularly in developed countries, the demand for electronic consumer goods, particularly cell phone has increased. In addition, the rising growth of smart-phones has mainly contributed to the shift in growth of the industry (as explained by figure a) (Dediu). Therefore, the companies that have not adapted to the fast changing technology and brought innovation in ...

Strategic Management

Organizations use different methods to develop their strategies. Strategies provide a roadmap to follow. Managers need to align these strategies with the organizational objectives. So, to develop these strategies the organizations has to perform some analysis of their inner and outer environment. For that purpose, SWOT analysis is used.

SWOT Matrix

It is abbreviation of Strengths, weaknesses, opportunities and threats. Managers assess the strengths and weaknesses to get the idea of its internal standing position. The opportunities and threats are evaluated to check the firm’s position in the outer environment. In this way, managers can see that either they have resources ...

Affiliated Institution:

1.Introduction Carbonated drinks like Coke have been popular in the US market for a long time. Even so, this trend is slowly changing as many people are shifting to non-carbonated drinks for health reasons. Carbonated drinks have negative effects to the body as they cause diseases like diabetes, obesity, and cell damage. As such, the report on non-carbonated soft drinks is important as it hedges consumers from the diseases that arise from the intake of soft drinks. For purposes of this research, Lipton ice tea will be used to give a clear picture of the marketing strategy employed for non-carbonated ...

- When did the BCG experience-curve begin to have a significant impact on business thinking? The experience curve is one of the best known and one of the signature concepts of BCG . The experience curve theory was generated during a cost analysis performed by BCG for a major semiconductor manufacturer in 1966 and held that the unit production cost of a company would decrease by a particular amount (which is estimated to be nearly 20% to 30%) for each doubling of the experience or accumulated production volume . The experience curve theory has been a valuable descriptor and a predictor of competitive dynamics in business through ...

Leung Man Hong

Strategic Management - Organizational and Business Overview Headquartered in Finland, Nokia is best known as a manufacturer of mobile handsets, having led the industry for decades before facing a massive decline in the late 2000s. Nokia was the top brand in the consumer electronics segment, however, between 2012 and 2013, its brand value fell by a massive 65% bringing it down to the 57th rank . Nokia’s three main business lines are: a) Mobile handsets, b) Nokia Networks, and c) Nokia Ventures . Over 1.2 billion people across the globe use Nokia products. Figure 1 illustrates the organizational structure at Nokia : ...

Question 1

Environmental Situation Analysis Economic factors The performance of a company such as Tesco depends on certain economic forces such as inflation, price, and demand of the products. Despite Tesco having worldwide stores, its success largely depends on the UK market. Hence, if the economic forces in the UK market were unfavorable, Tesco would suffer extremely. The recession, in 2008, affected Tesco expansion plans in the United States (Griffin, 2012). However, in the UK the recession resulted in Tesco enjoying the profits as it had already established successful control of its distribution channels.

Political Factors

A major factor that Tesco has ...

The Coca Cola Company is one of the biggest beverage companies in the world and a global business enterprise valued at 70 billion dollars. It was launched in May 1986 by then Dr. John S in Atlanta Georgia, Pemberton. It's the biggest manufacturer, marketer and distributor of non-alcoholic beverages commonly known as in the world producing close to 500 different beverage brands “Coke”. It is the leading seller of common soft drinks, Coca Cola Vanilla and Coca Cola Strawberry to name a few. Introduction of New Coke in the 1980s was a big stride made by the company. As one of the ...

InSTITUION name

Executive Summary Strategic management is a continuous process. No firm can survive on just a single, static strategy. Strategy needs to evolve to reflect the dynamic environment within which a firm operates. The process of strategic management involves three broad stages: strategy formulation, strategy implementation, and strategy evaluation. Strategic or situation analysis is required to form strategies that can successfully be implemented to achieve organizational goals. Strategy formulation or planning stage follows next and identifies the current position and sets a desired position; a position that the firm wants to achieve in the future. A famous case is that of AirAsia, an airline ...

Executive summary

The aim of this report is to conduct a critical evaluation of the Royal Dutch Shell Company using both qualitatively and quantitatively in order to unveil whether it is a good company to invest in or not. The material for this analysis comes from various online resources, specifically from the company’s website that has the company’s annual reports and financial statements review. Additional information comes from financial websites that has information on stock performance, industry and markets trends.

We decided to choose a company in the oil and gas industry because most of the ten companies in the world by ...

Table of Contents 1.0 Executive Summary 4 2.0 Introduction 5 3.0 External analysis 5 3.1 Porter’s FIVE FORCES 5 3.1.1 Threat of Substitute Products and Services 5 3.1.2 Threat of New Entrants 6 3.1.3 Competitive Rivalry in the Industry 6 3.1.4 Bargaining Power of Supplies 6 3.1.5 Bargaining Power of Buyers 7 3.2 PESTEL Factors 7 3.2.1 Political 7 3.2.2 Economic Factors 8 3.2.3 Social 8 3.2.4 Technology 8 ...

BCG matrix is a management tool that provides a framework for assessing performance of different businesses within a company’s portfolio. It considers two parameters in the evaluation: market growth rate and market share of a particular company. The upper right quadrant of the matrix is characterized by high growth and low market share and the businesses in this quadrant are called “question marks”. Businesses in the lower left quadrant of the matrix enjoy high market share, but a low market growth, therefore they are considered “cash cows” (Griffin, 2010).

The electronics division of the company is a question mark business, therefore its future is ...

The management theories that can be used to analyze the VDOT case study include Henry Fayol’s theory on Principles of management. It contains 14 principles which explain the working of a well managed organization. The other theory used is the BCG Matrix which illustrates the product life cycle of a project and which priorities should be used in a business unit. Max Weber theory on bureaucracy can also be used to describe the state entities and the communication practices which are used.

BCG Matrix theory has two dimensions on market share and growth. For a long term project there should be high-growth ...

Strategic and Competitive Analysis

1. Using Internet resources identify the product attributes customers seek when buying hot coffee. (10 marks) A product is something, which can satisfy a need or want that can be offered to the market. Attributes are properties of a given product, service, brand, advertisement or anything of interest. Attributes are inherent in the product and can be either concrete or abstract. They can also be referred to as product features that attract buyers. They are the characteristics by which a product or service is identified or differentiated. They consist of features, benefits, uses and functions of the product (Espresso Business Solutions). ...