Essays on Begum

Integrated marketing communications

INTEGRATED MARKETING COMMUNICATIONS Introduction Nestle is well known in the food industries of India due to its brand known as Maggi noodles. Maggi is a well-known brand for noodles, soup, sensing and was established around 1947 in Switzerland (Sahoo, Mishra and Sahoo, 2016). In 2015, the Maggi noodles faced a crisis when the Food Safety and Standards Authority of India recalled 9 modifications of the brand in the market around the country (Desai, 2016). The claim was that the product contained some traces of lead and glutamate that are considered unsafe for human consumption (Soni and Harnawale, 2015). Due ...

Introduction

Born in India, on the territory of present-day Nepal, Buddha not only influenced Indian culture and spiritually, but has also become one of the world’s most appreciated systems of belief. Buddhism emerged at a very specific moment in the history of India, when the changes in the political and philosophical realm coincided with the different problems in the society (Begum 2013). Buddhism, which emerged as a new and surprising religion, contradicted many of the Brahmanical beliefs which people in India shared in the 6th century B.C. The Buddha’s concerns and the vision on the society, which is ...

Abstract

The choice between breastfeeding and bottle (formula) feeding appears to be one of the fundamental decisions that await both new and expectant parents. Quite a number of health bodies including World Health Organization (WHO), American Academy of Pediatrics (AAP), and also the American Medical Association (AMA), all recommend breastfeeding to be the appropriate choice for infants (Andres, Cleves, Bellando, Pivik, Casey, & Badger, 2012). Breastfeeding assists defend against several chronic conditions, prevent allergies, and protect against infections. The AAP, in particular, recommends that infants be breastfed exclusively for the first six (6) months following their birth. Beyond that, breastfeeding is ...