BX2174: Research & Decision-Making for Business
- Analysing the Business Decision or Problem The aim of this research proposal is to analyse the factors which affect the decision making process of the generation Y cohort and whether members of this cohort are believers of brand loyalty. Businesses are concerned with maximization of profit which can be achieved when they either increase the volume of sales or work on the cost of the product. The behavioural pattern of the target customers of the company also has an impact on the sales trend and the decisions that the company takes. The company cannot, at any ...
