Beko Essay Examples - Only The Best to Spark Your Inspiration!

Abstract

In the nowadays world, when the entire social environment is dominated by the commercial aspects and the advertising enters the intimacy of consumers, branding is increasingly significant and its approach is to influence consumers’ choices by creating positive associations and appealing to their emotional side for determining them to choose one brand over another. In this tight competition for market share companies have taken globally their strategies to position as good as possible their brands in the consumers’ mind, understanding that an international approach comes with a correct branding strategy. Although there is no receipt for a correct international branding strategy, ...