Strategy Overview
Marriott is one of the largest hotel chains in the world, operating over 4,500 properties across 87 countries. The portfolio of the company includes over 16 brands, offering lodging and accommodation solutions for business, leisure and luxury market segments. The financial year 2015 indicated a strong financial position and the growth potential of the company with the total revenue declared for the period of USD 14 billion and over 10,000 new rooms opened during the same financial year. The company pursues an aggressive global growth strategy with the focus on luxury and middle-class leisure segment accommodation (Marriott, ...