Marketing communications are a process of management through which a company or brand engages with various market audiences such as potential customers. Primarily, it involves understanding the communications environment of the audience, developing and presenting brand related messages to the identified audience groups. Marketing communications also entails evaluating and acting upon the responses gathered from the targeted audiences. For Kitson fashion brand, being able to convey messages that are of significant value means that Kitson fashion will be able to gather valuable attitudinal and behavioural responses from the target audiences. Marketing communications for the fashion brand will primarily focus on demand ...
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