- Burger King.
Vision: Burger King has more or less retained the same vision it had when the then known ‘Insta- Burger King’ restaurant was transformed by the two franchisees, James McLamore and David Edgerton into Burger King in 1954. The original Burger King vision was “Offering reasonably priced quality food, served quickly, in attractive, clean surroundings.” Now, over the last sixty odd years, the company’s vision has morphed into a more consumer oriented approach with its “Have it your way” campaign. The new vision statement is “We proudly serve the best burgers in the business , plus a ...