MANAGEMENT
Today, the world of sports has an immense number of fans following with subsequent industrial growth. According to Schlesinger (2016), the American population was recorded more than 320 million and Jones (2015) claimed that more than 60% of American population is a diehard fan of sports. Among innumerable sports, the National Basketball Association (NBA) has 17.7 million viewers; the Major League Baseball (MLB) World Series has 14.9 million viewers, and the National Football League (NFL) Super Bowl had record-breaking 108.7 million viewers throughout United States of America (USA; Thompson, 2014). Surprisingly, more than half a million viewers of each ...