Introduction 3
Analysis of the marketing environment and the macro environment factors that with illustration of the factors that might affect their business 3
Basic buyer behavior models and the way consumers might make decisions about purchasing bionic legs 6
The requirements of a well-defined market segments 7 The need to position by the product for each target segments by manipulation of variables of marketing mix 8 Conclusion 12
Reference list 12
Introduction Marketing forms an integral part within the operative mandate of the organization. As a tool incorporated towards raising product awareness coupled to enhancing sales within an organization, marketing is highly dynamic and involving. Hence, it is imperative that organizations comprehend the holistic aspects that circumvent the ...
