Analysis of Costco Wholesale Strategic Management Decisions
The strategy of Costco Wholesale is based on low price level, limited product line, as well as limited product selection, ultra-low markups, high sales volume, and rapid inventory turnover that transforms shopping experience into a treasure-hunt by constantly changing products. Due to its effective strategic model, it became the first company in the U.S. history that reached 1 billion dollar sales in less than six years (“How Costco Became”, 2005).
Business Strategy Analysis
Pricing and Product Strategies
Effective pricing strategies made Costco Wholesale famous all over the world. According to Jill (2004), low price level was reached by limited markups on brand-name merchandise ...
