Question 1
I notice that the m-commerce helps to reduce the whole process in terms of time. This is due to the fact that everything can be done at once. In traditional shopping people spend the time on their way to the shopping center and try the products. However, the m-commerce reduces the buying process even more, because usually people adjust the app to their needs and insert their buying information in the beginning. Mobile-commerce affects mostly the stages: evaluation of alternatives and the purchase itself. Evaluation of alternatives can happen everywhere, even on the go, because usually it is the ...