One of the most common entry strategies for MNCs is the joint venture. Why are so many companies opting for this strategy as they attempt to expand into overseas markets (E.g. US based Wal-Mart, the world's largest retailer, entered Brazil in 1995 by forming a 60:40 joint venture with one of the country's leading business conglomerates, Grupo Garantia)? Please provide specific examples and a rationale for your response. It is extremely common for MNC’s to use joint venture to build local alliances when entering into business in a new country or market. Joint ventures allow the international ...
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