Research Paper: Southwest Airlines and Jet Blue Air Mission Statements
Introduction Southwest airline was founded in 1971 as a result of re-branding of the former Air Southwest Company after its President Lamar Muse sold off its promissory notes. Currently, it is one of the key airline companies dominating the United States airline industry. Its Mission Statement is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. It endeavors to provide affordable services to its customers and seeks not to overexploit them like its competitors do. On the other hand, the Jet Blue Air’s Mission Statement is ‘to ...
