Question 1: Please prepare a comprehensive SWOT analysis for Ford Motor Company
Ford Motor Company Ford Motor Company is considered as the market leader in the automotive industry. It is also one of the first American automotive companies that even today are successfully manufacturing and selling automobiles, trucks, busses and automotive parts all over the world. The company sells commercial vehicles under the brand name, Ford while luxury cars come under the Lincoln brand. The company has become the second largest U.S. car manufacturing company and fifth largest vehicle manufacturing company in Europe and the world (Jurevicius, 2013). In the year 2008, the company had employed around 213,000 employees ...
