Introduction
BMW is a German company that deals with automobiles and motorcycles manufacturing and production, with its headquarters in Munich. BMW is ranked among the top three luxury car producers and manufactures in Germany. BMW has a footprint all over the world, and it is among the best-selling luxury automakers in the whole world. BMW continues to revolutionize its products and maintain a competitive edge over its competitors. The customer is at the heart of any production company, and this is not different at BMW. Every model it produces is designed to meet the needs of a specific or target customer (Anderson 86). ...