Blue Ocean Strategy is used by companies to set the pace, create unique products and make profits in a very productive market. It makes better sense for a company to look for ways to go into an area that does not have any competitors than involving themselves in normal competition . Blue Ocean Strategy means a company supports the whole system of their activities in pursuit of difference and low cost. This strategy implies that value innovation equals new value . Apple was a PC maker in the technology industry. Apple used the blue ocean strategy when they invented the iPod, ...
Essays on Bobbing
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