Phillip Morris, A subdivision of America's number one tobacco company, Altria group Inc, is maker of some very famous cigarette brands of the world. Altria group Inc is one of biggest tobacco companies of the world, headquartered in Virginia, United States of America. Phillip Morris is the proud owner of very famous cigarette brands like world’s number one, Marlboro along with several other brands like L&M, Bond Street, chesterfield, Phillip Morris and parliament. This paper discusses four old Ps i.e. Product, Place, Promotion, Price and fournew Ps i.e. People, Processes, Programs, and Performance of Philip Morris. Product: ...
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