Executive summary
The article goes on to state that Apple has earned the prestigious award of being the most innovative company by a survey conducted by Booz & Company. Apple swept off the award with 80 percent votes followed by Google earning only 43 percent votes. According to scholars, Apple focuses on innovation and believes in paying attention to small details and taking into consideration the general consumer appeal while making innovative products. This is one organization which pays extreme attention to integrate innovation in almost all domains like industrial design, hardware, retail, usability and software. It is one quality which helps Apple ...
