The Institutional Affiliation
Entering a foreign market is an important step in every company’s experience. International market expansion benefits the business in many ways. It is also challenging and requires thought out strategy supported by a successful local market performance. The Canadian based company, the Booster Juice, is a good example of difficulties and opportunities a business can face when expanding into international markets. Indian market is quite different from the specificity of conducting a business in the United States, Canada, even Europe. Therefore, a company must consider the specifics of Indian culture, customs and traditions in order to win the ...
