Introduction
Apple Inc. is an American company, headquartered in Cupertino, California, and was founded in the year 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company produces hardware and software products including smartphones, personal computers, tablet computers, media players, iCloud and iOS operating systems. The current paper is aimed to enlighten the SWOT analysis of the company in order to incorporate the self-assessment to fit within the organization.
Strengths
According to Forbes (2016), Apple has the highest brand value of $145.3 billion, due to which it is the most recognized brand in the world. Apple Inc. has the competitive ...
