Nike is an American multinational corporation that was founded as Blue Ribbon Sports (RBS) in 1964 by Phil Knight and Bill Bowerman. At the time, Knight was a track athlete in the University of Oregon while Bowerman coached the track athletes at the University. Bowerman began the quest for lighter and long-lasting racing shoes for the runners while Knight wanted to make a livelihood while also making sure that he did not have to relinquish his dedication and love for athletics. As such, the desire for superior quality running shoes and Knights interest in his marketing strategy led to ...
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