Parker & Pine is a new apparel company that is going to launch its very first product - the boxer briefs for the plus-sized men. The company carried out the test launch and received some positive feedback, but now it has to answer two questions in a short period of time: at what price to sell the boxer briefs and what promotional strategy to choose in order to market the products effectively and without the high costs. The company was founded by Irfan Hajee and Leo Park who had some experience of working for a custom clothing start-up company. Two ...
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