(Alivan Watch & Accessories Company)
Sokone Makadji
Strayer University Dr Tracy Ellard Marketing 500 Alivan Watch & Accessories Company Branding strategy A strong branding strategy is important for Alivan Watch & Accessories Company. The branding strategies to be used will assist in establishing the company’s products within the market as well as building a brand that will grow together with mature in Singapore’s watch saturated marketplace. Therefore, making clever branding decisions up front is vital because the company will live with decisions made for a long time. Alivan Watch & Accessories Company will employ the following branding strategies that are incorporate the brand ...