Essays on Brand Recognition

Business-Level and Corporate-Level Strategies for Coca-Cola Company

Business-Level and Corporate-Level Strategies for the Coca-Cola Company Introduction The Coca-Cola Company deals with beverage products and has more than 500 brands in over 200 countries. Even though the company's primary line of business is in sparkling beverages, the company has diversified in the recent past to produce still drinks such as water, juices, teas, coffees and energy drinks. Coca-Cola is known for its four non-alcoholic sparkling beverage brands, which are Coca-Cola, Diet Coke, Sprite, and Fanta. The company was founded in the U.S. in 1886 and has since grown to be the largest beverage company in the world. ...

Fashion and food

1. Executive summary The clothing and the foot ware market in Saudi Arabia performs quite well due to the thriving economy and the high levels of the disposable incomes in the country. The unemployment rates are quite low, a fact which has contributed to the growth of the fashion and food markets. Available information at the end of 2015 indicates that the leading fashion brands in the country increased the number of the fashion brands in their portfolio as the customers raised to demand quality and more luxurious brands. As a result, the retailers have expanded the outlets across ...

Degree

1. Introduction Jimmy Choo Man is a shoe retail company that has several retail stores around the world. Known for its unique urban style, and simple lines, the brand appeals to men aged 25-45 with college or higher education, and living a modern lifestyle (Alexander 2015). The company was founded by Jimmy Choo and his niece, and the first store opened in 1996. Today, the company has more than 150 stores worldwide, and the brand is present in 32 countries (Jimmy Choo 2017). It also has an online retail store. Designing the layout and style of the store should ...

Con-Cret Creatine is a supplement used in bodybuilding in order to enhance the effect of training and to assist muscular development. The advertisment to Con-Cret which is analysed in this paper tries to persuade clients to choose the product for its superior quality and purity. The advertisement effectively presents the most important characteristics of the product and provides enough information to be useful for the interested audience. Also, the advertisers base their marketing strategy on brand recognition and the desire of the clients to have perfect bodies. The advertisement tries to convince the audience that the Con-Cret Creatine is ...

Customer needs

Some of the significant benefits of the e-wheel chair include the fact that it is powered, a feature that enables users to move independently from one place to another. Besides, the e-wheel chair has back-bag that can be turned to the side for users to remove their belongings. The e-wheel chairs are therefore designed in a manner that they can effectively meet the consumer needs (Chien, 2014). Besides, the products give the users a chance to be independent, a feature that enhances their self-esteem. Furthermore, the products are meant for people from all walks of life irrespective of their ...

Executive Summary

Allstar is one of the most recognized names in the packaged food industry across the globe. Allround is the most successful brand of the Allstar group in the allergy and cold relief market. Allround brand is a consistent brand success in terms of sales and profitability and along these lines, it has become the most crucial component not only for the pharmaceutical division of Allstar but for its entire business. For the reason, cash flow of Allround can facilitate them to take increased opportunities offered by the emerging markets. However, Allround has increasingly become a concern for the pharmaceutical ...

Business Analysis of Google

Google is an American multinational corporation, specializing in the provision of internet and search engine services. The organizational financial position outlines sustainable growth and strategic fit. Over the past three years, the organization demonstrated 35% growth in basic revenue, reaching USD 75 billion by the end of the financial year 2015. Google is a no-conventional company with strong focus on innovation and research and development. The organizational mission statement is "to organize the world's information and make it universally accessible and useful”. Since the company was founded in 1998, it grew into a billion dollar business with the strong ...

PART ONE

SWOT Analysis of Lenovo PART TWO Generic strategies used by Lenovo in its international expansion plans The competitive nature of the industry in which Lenovo operates has made the company to rely on both differentiation and low-cost strategies. The rationale for using both strategies is that Lenovo realizes that for it to have a large market share, it has to use competitive pricing while at the same time providing a range of products that are in line with changing consumer needs and expectations. Computer and Information Technology market is highly volatile regarding competition such that reliance on one product ...

Executive Summary . 3-4

History .. 4-5

Strategic Elements 5-6

Critical Events .. 6-7

Leadership 7-8

Mission and Vision Statement . 8-9 External Assessment 9-13 Analysis of Competitive Position 13 Internal Assessment . 13-17 Current Strategy 18 SWOT Analysis 18-21 BCG Matrix . 21-23 IE Matrix .. 24-25

Possible Strategic Alternatives 25-26

Evaluation of Current Organizational Structure .. 25 Recommendation Changes .. 25-26

Situational Analysis . 26-29

New Turnaround Objective .. 29

Proposed Measures . 29-31

Funding this Turnaround Effort 32-33 Financial Projections 33-34 Conclusion 34

References 35-36

Sears Holdings Corporation Executive Summary Sears Holdings is a major brick-and-mortar retailer in both the United States and Canada. As such, it sells a wide variety of products, including appliances, consumer electronics, apparel, tools, sporting equipment and ...

Many energy companies begin from a humble background of marketing their products without any plan for further development. However, to reach a certain point in growth, they must embrace branding proactively. Overlooking this important step towards marketing would result in stagnation in growth. Ovo Energy is an energy supplying company through buying and selling electricity and gas to domestic properties (Bessant and Tidd 429). Creating the right image of the Ovo Energy through branding will be so fundamental in generating a market in Cairo. Branding must, therefore, satisfy the following characteristics: innovative, customer loyalty, quality products, and good design ...

Introduction

Dhamani Jewels, a Dubai-based wholesaler of gemstones and retailer of fine jewelry, wants to globalize its luxury jewelry brand Dhamani 1969. Dhamani 1969 is aimed to compete with established fine jewelry lines like Graff, Cartier, DeBeers and Bulgari. Established in 2014, the brand is envisioned as the flagship for the company which has been in operation since 1969. However, the brand is entering a highly competitive luxury jewelry market. Also luxury jewelry brands sell as much on their craftsmanship as on their emotional connection to the buyer. Brand value is paramount and the challenge for the Dhamani 1969 brand ...

What is Fundamental analysis?

Fundamental analysis is developing an understanding of a company, its business and the future prospects of the business. The practice involves reading and analyzing reports and consolidated financial statements to get an understanding of the company’s growth prospects, comparative advantages, competitors and the potential market. Further, the procedure of evaluating a stock by way of measuring its intrinsic value by analyzing the associated economic, financial and other functional and non-functional factors is known as fundamental analysis of a stock. If a company is growing at a good pace, has no or fair debts, enough cash and is generating ...

Introduction

Costa Coffee is a multinational coffee company, founded in 1971 and headquartered in Dunstable, Bedfordshire. Founded by Costa family, the company started as a wholesale operation, working with specialist Italian Coffee shops. In 1995, the organization was acquired by Whitbread, who adopted very aggressive growth strategy, expanding the physical operation of Costa Coffee to over 2,800 shops across 30 countries. With over 1700 stores in the United Kingdom account for a major part of the total revenue of the company. Costa Coffee employs over 45,000 people and serves 25 million customers annually. Costa Coffee operations are complex, ...

1.0 Internal Assessment [from Phase 1] The SWOT Analysis, using the Internal Factors Evaluation (IFE), noted Sear’s strengths in the areas of retail network (expansive), strong brand recognition (e.g. Kenmore Home Appliances, Craftsman Tools, etc.), and a strong management team (lots of untapped potential), among others. Conversely, its weakness were also notable: deteriorating debt margin (has exceeded its assets and capital), unreliable revenues (fluctuating), and poor management style (cause of poor strategies), among others. 2.0 Current strategy Supplier and merchandise inventory management: Despite the fact that the fourth quarter only generates not more than 29 percent of its ...

Xanadu Main Beach Resort

Reputation : one of top hotels in Australia, 4,5-star, high rating on websites (booking.com – 9.2), recommended for family resort, for sandy beaches, for surfing, reasonable prices.

Pricing policy: practically the same prices all year round, but for January, average cost – from $250 to $300

Products/Service range: car rent, free car parking, gym, pool, free Wi-Fi, household appliances and facilities in each room, spa room, tennis court, games room, daily room cleaning, excursions.

Customer Loyalty: special facilities for disabled people, no smoking, sound-insulated rooms, wedding special offers for honeymoon. Brand recognition: quite popular and reliable among Australian hotels. Established since – not stated anywhere. Positioning: Australia, Gold Coast, Main Beach, Pacific Street, 59 Sales tactics: no special offers, ...

Introduction

Lenovo is the Chinese company headquarters in Beijing, china and the second head quarter is in North Carolina, United States. The company Lenovo is indulged in the making of the personal computers, tablets, smart phones, and a lot of IT software, workstations, televisions, servers, and smart televisions. The Lenovo is successful in getting the largest unit sales. They develop, design and manufacture all the items mentioned above. They market the think pad for the notebook computers. Similarly, idea pads for the notebook computers. Idea center helps the desktop line, and yoga line helps in marketing the notebook laptops and ...

Introduction

Preliminary strategic audit refers to assess the current performance of the operations of the business. It examines that if the functions of organization are moving in the designed direction that is set to achieve specific goal or objectives. AT&T is a multinational company that provides effective communication products and services to its global customers. Its product includes smartphones, tablets, and broadband services that are widely used by the customers all over the world. The mission and vision of the company is to provide technological and innovative products to its valuable customers and ensures high satisfaction in the world market. ...

The purpose of a marketing audit report is to enable an organization to analyze and evaluate the effectiveness of the marketing department relative to the use of alignment skills, processes, and systems because these processes affect the return on investment. Information revealed from this process can disclose the need for opportunities that can improvement the present marketing processes. As an example, if a company desires to achieve a higher performance level in its business, there will be the need to increase effectiveness while also improving the return on investment (Patterson, 2009). This could mean that the organization needs to ...

Coca-Cola is the world leading soft drink making company that has operations in more 200 countries in the world. The company has a strong brand recognition across the world with approximately 94% of the world population cognizant of its logo (Hitesh). For companies to profit from their marketing activities, they must be able to curve out a target market to aim its marketing activities. A target market is a group of customers that a company has decided to dedicate its marketing efforts and eventually its products and services (Callen, 4). Target markets can be based on geographic segmentations (geographical ...

(Tutor’s Name) (Assignment)

Introduction The ongoing process of internationalization raises potential opportunities to multinational corporations worldwide. Over the last decades, there has been a shift in concentration of economic power from the western world to Asia, and this change is powered by emerging Asian economies such as China and India. Currently China is the world’s largest consumer market that has a great potential for further growth. In this context, multinational businesses worldwide seek an opportunity to enter the Chinese market in an attempt to enhance their sales volume and to strengthen global presence. This paper will evaluate ...

A NIELSEN REPORT

KT Drinks, a UK based spirits manufacturer, is planning to launch a premium golden rum in the UK market in the last quarter of 2016. To promote the product and before the launch, KT drinks wants to partner with a soft drink manufacturer for its campaign. A prospective partner is Roundhouse Ginger Beer. The benefits envisioned for a partnership campaign are as follows:

Campaign will receive joint funding from the soft drink manufacturer

A joint campaign would help differentiate this golden rum from competitor products and therefore catch attention of the consumer; they will be willing to try the product Rum and ginger beer is a well known and ...

COCACOLA COMPANY

Coca-Cola Company Introduction Basing on the report of the EDGAR and United States Security and Exchange Commission, Coca-Cola Company is one of the best non-alcoholic companies leading in various global operation sectors like marketing, manufacturing and distributing its products at global level. The company’s main products include different beverage products that are distributed around the world, and it also distributes concentrates and syrups globally. The company has several objectives. Some of them are serving customers adequately, valuing their interest, protecting company's assets, minimizing business risks and maintaining a sustainable environment that is often friendly to customers.

Segments of the general external environment that affects the company

Coca-Cola Company ...

Product

The power of the internet cannot be underestimated. It provides a platform where individuals can launch a successful business. Online computer games have increased taking a sizable share of the internet. Online games are played by various people and different age groups. This business plan is undertaken to lay a basis for starting an online game known as the Cogi Game, for teens and youth. Our business, known as Planet 1 will use the internet to come up with a new model of an online computer game, going with the trade name “Cogi Game” for children and youth.

The Organization

The ...

1 Introduction This essay is about an advertising campaign for Apple laptops. The essay will describe the personal background, the laptops’ and Apple’s background in the first section, research on how the paper was prepared will be discussed in section two, target market will be handled in section four, the campaign objectives are highlighted in section four, creative planning is in section five and the advertisements are in section six.

Personal Background

This essay is an advertising campaign for a particular product and brand of choice, and I have choses a laptop as a product and Apple as the brand. ...

[First Name Last Name]

Five Key Elements Of Lululemon’s Strategy There are five key elements of Lululemon’s strategy, which includes the following; International Expansion: The primary strategic objective of Lululemon was to double its size in the United States by adding new stores in order to strengthen its presence while tapping the new geographical markets in Canada and North America. Increased Brand Awareness: In order to enhance the brand awareness among people, Lululemon leveraged the marketing by opening up a new store with aggressive grass-roots marketing approach, which specifically exploits brand ambassadors such as yoga instructors and ...

Brand Management

Brand management refers to the process of upholding, improving and maintaining a company’s brand so that potential customers can always associate with a lot of positivity (Morhart, Herzog and Tomczak, 2009, p. 126). Brand management is used for creating a marketing foundation, but concentrates mainly on the brand and how to make it favorable to the consumers. Usually, when brand management is conducted well, there is likelihood to increase the sales of a particular product which is associated with the brand. On the other hand product management is analysis of a market to ascertain a product’s competitive ...

Theme Park Industry: General Market Overview

A theme park industry is an amusement creative environment, where a single or multiple themes are used to enjoy the consumers with diverse rides, landscapes, entertaining attractions and other amusement services. The idea of mass-entertainment places emerged in the nineteenth century when the first amusement gardens appeared in the US. They offered rides on animals, simple attractions and beautiful natural landscapes. Later the trolley parks have evolved into innovative amusement theme parks known for their sophisticated attractions and services (Abercrombie, et al., 2011). Such parks are usually divided into domestic/national parks or international depending on the target audience or ...

Role of Small and Medium Enterprises in the Canadian Economy

The Small and Medium Enterprises (SMEs) are acknowledged as the engines of the Canadian economy. The success of these businesses leads to prosperity in the Canadian market. In Canada, 98.1% of the entire business activity lie in the category of small businesses and by the addition of the medium-sized businesses, it amounts to 99.8% of all the businesses. SMEs that belong to the Information Technology (It) industry are the major contributor to job creation and economic growth in Canada. SMEs contribute to more than 45% of the total Canadian export value that is more than $130 billion. It is ...

When considering the relationship between architecture and economy, the physical attributes and architectural aspects of Burj Khalifa are less important than the way in which the building was part of a comprehensive strategy aimed at establishing Dubai as a major city capable of compeering a global scale (Aldred 204). The extent of media attention garnered by the Burj Khalifa and the appearance of the building in films from Bollywood to Hollywood has contributed to promoting Dubai across the worlds. Unlike the exchange value of International City which establishes by the resale through “flipping” apartment units and rental retunes, the ...

Company/Product Description

Angel wholesale foods are a company that specializes in the supply of vegetables, fruits, and fresh foods. It specializes in the supply of these products to supermarkets at a wholesale price. We purchase fresh vegetables and fruits from our farms. We also outsource other farmers for their fresh products. This practice enables the company to have an adequate supply of the fresh product that meets their customer demands.

Strategic Focus and Plan

Mission The primary mission of our business, as explained earlier, is to offer quality products to our consumers all over the region.

Goals

It is the company's objective to ensure that there ...