Essays on Branson

Introduction to Entrepreneurship

Introduction to Entrepreneurship

Introduction

The term ‘entrepreneurship’ became very popular in the 21st century when people recognized the importance of introducing major changes in the world. Today, many people abandon their career as an employee and start entrepreneurial ventures with intent to earn unlimited income and to meet their self-actualization needs. Considering the scope of entrepreneurship in supporting a country’s economic growth, governments worldwide are willing to finance potential entrepreneurial start-ups today. This paper will critically explore the scope of entrepreneurship, giving particular emphasis to the operations of small business houses.

Obviously, time and money are two important factors ...

Introduction

In today’s business environment, many people feel the need to become an entrepreneur versus following the status quo. But this decision does not work for everyone as there are people who start a business; however, the business fails for any number of reasons. According to Carmody (2015), 96 percent of businesses fail within 10 years. An entrepreneur is a special individual who must possess special knowledge and traits in order to ensure the success of the business. One successful entrepreneur is Richard Branson; who is considered one of Britain’s highest profiled billionaires. Mr. Branson created a conglomerate ...

1. Key Elements of Branson’s Leadership Style In his autobiography, The Virgin Way: If It’s Not Fun, It’s Not Worth Doing, Richard Branson identifies and explains important aspects of his leadership philosophy and style: There are ten of them: (1) “Follow your passion, but protect the downside”; (2) “Do some good”; (3) “Believe in your business”; (4) “Have fun”; (5) “Don’t give up”; (6) “Listen more and talk less”; (7) “Make room for personal time through delegation”; (8) “Go out and meet people”; (9) “Communicate among all levels of your company”; and, (10) “Be happy”. ...

Business

How would you measure productivity at NCL? Is productivity measurement important to NCL? Analysis of cruise market watch data is an appropriate way that can be used to measure productivity at NCL. The cruise market data has vital statistics that precisely point out the standing of the various cruise industries in the industry. The data contains market share statistics as measured by number of passengers carried and the revenue generated over a financial year (Eric, 2013). The statistics from a present year can be compared with those of the preceding year to determine the change in revenue and numbers ...

Innovation

Executive summary Business organizations have implemented and embraced different organizational strategies that have contributed positively to the performance, and general business productivity. Product innovation strategy has been one of the strategies used to improve product performance and increase sales within an organization. Innovation models are important features of a successful organization. Advanced technology has led to the use of improved business strategies in increasing productivity and performance. Business organizations have embraced different changes in the social and technological aspect to provide products and services suitable for customers. Multiple innovation models may be incorporated into the business strategy to provide ...

1. The Committee of Sponsorship Organizations (COSO) of the Tread way Commission developed with PricewaterhouseCoopers LLP a Risk Management Framework and an Enterprise Risk process for the organization with goals in four scenarios of the organization:

Strategic: Alignment of the members with the goals of the organization and supporting its mission and vision.

Operations: A correct use of the resources of the organization with efficiency and effectiveness. Reporting: Transparency and availability of the information to all the stakeholders of the organization. Compliance: The framework helps to comply with all the laws and regulations that affect the organization. The components of the Enterprise Risk Management are: Internal environment: The internal environment considers how the internal units and ...

The essay provides an overview of the dysfunctional leadership characteristics of one of the successful CEO Steve Jobs. The essay includes the sections, such as dysfunctional leadership to identify dysfunction features of Steve Jobs, role of Steve Jobs as a motivator, and how he affected the organization, society and teams.

Dysfunctional Leadership

The leadership of Steve Jobs (founder and former CEO of Apple) is viewed from different viewpoints. For instance, he was viewed as a dysfunctional leader as part of partly negative charismatic leadership style. The dysfunctional leadership norms include passive-aggressiveness, narcissistic personality, and urge for personal power (Hamric, Hanson, Tracy & ...

The following article will present a discussion on Richard Branson as a significant leader who attracts the admiration with regards to his leadership experience. He is a Britain’s billionaire and the proprietor of the Virgin group that has more than four hundred companies. 1. Describe the leader's personality. Richard Branson has three important personality traits that have enabled him to prosper in his business ventures. The first trait is listening. This is a Virgin trait, and he affirms that it enables them to learn from one another, the market place and also from their mistakes. The second personality ...

Introduction

Today, social media has become a factor that has a great influence on the global business environment. Social media is a force used to impact the customers' preferences and gather data about their behavior. Many companies have changed the ways they operate to adjust their activities to the current trends on the market, and these trends are heavily influenced by social media. Social media has also changed a lot from the published newspapers to the electronic sources and various social networks. Every day one can witness a great flow of information that is delivered to the global society through ...

Introduction

Throughout history, women had to endure being treated unfairly more than men in the workforce and overlooked for career opportunities. Women were always perceived as weaker than their male counterparts because they did not match the same intellectual or muscular development. For instance, in the 1950’s, it was expected for women to take care of the home and children, while the men went outside of the home to work. Women were raised to only have the expectations of becoming married and keeping their husband, or overall family happy. However, due to the changes in the legal system and ...

CONTENTS Background..3

Environment Scan4

Internal Operation Environment7 Strategies & Justification8 Organizational Change: Reflections..10

Conclusion.11

Airbnb: A Strategic Analysis BACKGROUND The hospitality business is changing. In contrast to a conventional model of corporate-controlled business model offering a broad range of hospitality services to consumers largely defined within limited geographical spreads, peer-to-peer hospitality enterprises are disrupting hospitality business into an innovative model. The peer-to-peer model cuts across different hospitality services but, for current purposes, main focus remains on accommodation services. Of all short-stay, peer-to-peer companies, Airbnb is probably most prominent and, for that matter, most controversial. Founded based on limited property offerings in specific areas ...

Abstract

Rhetorical criticism is basically an analysis of the items people use to communicate, such as images and words. There are different strategies that one can employ when conducting such an analysis. Most importantly, the first step is the selection of an artifact to analyze since the strategies used may differ with the artifact. In this paper, the artifact to be analyzed is an advertisement from Apple and the method employed is ideological criticism, which evaluates the message presented by this advertisement.

Research Question: What is the main message behind this advertisement and was presented in a way that was ...

Introduction

The Sustainable Organizational Change project asked members of the class to form groups of 3-4 people. I teamed up with 3 other members of the class, Cameron, Taylor, and Nathan. This essay is a reflection of my experiences working in a team for this project. According to Tuckman’s stages of group development (Wood at al., 2006), we are in the forming stage, in which ‘the team meets and learns about the opportunities and challenges, and then agrees on goals and begins to tackle the tasks.’ Our group expressed these goals in the Team Charter. These goals centered on ...

Introduction

This project will examine the portfolio of the Virgin Group in relation to their stakeholder marketing processes which helps in targeting specific classes of clients. This will be done in two parts:

Part 1: The evaluation of communication approaches and methods used to target various stakeholders and

Part 2: An application of IT Skills and Business Software applications to produce a portfolio of stakeholder marketing communication materials used by the Virgin Group.

Part 1: Stakeholder Communication in Virgin Group

Communication is a system through which an organisation codifies a message, transmits it to a given receiver and the receiver decodes the message, internalises it and takes action. Communication is important in sharing ideas, information or emotions from one entity to another. ...

The Global Economy and International Trade

Introduction At the same time, it would be paramount to draw attention to the importance of international trade concerning the economy of the United States of America. This is due to the facts that the country reveals as a superpower and because the entire amount of both exports and imports results in an honorable second place worldwide (fn. – America waives the first position to China, of course). In advance, I feel an inexorable desire to note that since the time the United States of America had become a state and until nowadays, the country has been altering its directivity ...

Question 1

Virgin Galactic is the first space line in the world that owns and runs privately built spaceships. The company plans to be the pioneer in commercializing space travel and offering ordinary people a unique opportunity of going into history as the first ever non-professional astronauts. Its main competitor is the Blue Origin, which has already attained a spectacular achievement in pioneering the first rocket booster to make a safe trip back to earth from space (The Economist, 2015). Virgin Galactic plans to use its massive resources and synergistic effects from the Virgin Group umbrella to beat its competitor in ...

The United States has prospered for many years now with the evolution of international trade. The reason that the United States has been forced to engage in international trade is that our fine nation does not have every resource available for an affordable price. Due to the population increase, the United States and other countries have been forced to look beyond their borders for viable resources. This is what has caused the globalizing world that we live in today. One of the major factors that has aided all of this is the Internet making so many different international companies ...

Among all other entrepreneurs, I hold Richard Branson with high esteem. He is a British magnate most well known for the Virgin Group of Companies. Decades ago, flying was considered a luxury. It was associated with beautiful ladies, champagne, haute cuisine and something only the well heeled could afford. With his Virgin Airlines, he has dropped fares considerably without a downsurge in quality. However, such is not the only reason for my admiration of Branson. He has a diverse set of interests, despite being told in his younger years that he would have a hard time succeeding due to ...