Doll market has always been highly monopolized by Mattel’s Barbie Doll. It has been an icon for almost half of the last century, changing together with history and adopting to different customer requirements. Barbie was a symbol of femininity and independence, a role model for girls all over the world. Today Barbie is not only a doll, but also numerous collections of accessories, video games, cosmetics and even movies. Until very recently Barbie was dominating the fashion doll market. The few minor competitors could barely compete with Barbie, due to significant barriers to entry, or the obstacles, which prevent firms from ...
Essays on Bratz
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