Essays on British Airways

Abstract

In 2016, Britain voted to exit the European Union, now commonly referred to as Brexit. The European Union was a political as well as economic bloc. The citizens of Britain voted to leave the bloc for various reasons. However, it is certain that the move will have effects on the lives of people and companies both within Britain and in the rest of Europe. This study focuses on the impact of Brexit on British airways. This is the national carrier of the United Kingdom. The European Union allowed uninhibited travel of citizens of member countries between borders of the ...

Innovation

Executive summary Business organizations have implemented and embraced different organizational strategies that have contributed positively to the performance, and general business productivity. Product innovation strategy has been one of the strategies used to improve product performance and increase sales within an organization. Innovation models are important features of a successful organization. Advanced technology has led to the use of improved business strategies in increasing productivity and performance. Business organizations have embraced different changes in the social and technological aspect to provide products and services suitable for customers. Multiple innovation models may be incorporated into the business strategy to provide ...

QUESTION 1

Adjusted Trial Balance Statement of Comprehensive Income Balance Sheet QUESTION 2 Financial ratios Financial analysis Analysis of liquidity Current ratio At the of the financial year 2015, the current ratio for British Airways was 0.5965 indicating that its current assets could pay off 59.65% of its short-term liabilities. This further shows that the company had a low liquidity since its current assets were insufficient to meet the short-term obligations (Gibson, 2012, p. 243). The ratio declined from 0.6512 in 2014 and 0.6300 in 2013. The trend shows that the liquidity of British Airways improved in 2014 but declined in ...

Thesis statement

Effective labor relations help identify different systems and mechanisms necessary for successful implementation of the reform process to streamline organization operations (Castro, 2014). To justify the rationale of active labor relation, the paper outlines the various demerits of having a bad industrial relation in organizations and why voters often become reluctant to implementing change. The essay takes account of the views of different scholars on the subject with a justification of the existing theories on the matter. In the first section, the critical analysis justifies the need to conduct the study, indicating that the concept of workplace relation has ...

Introduction

Change is inevitable within the organizations. In essence, the organizations in the contemporary competitive environment are required to undergo changes so as to remain competitive. In other words, change is imperative for the organizations because it would be possible for them to lose their competitive advantages devoid of it. Alkaya and Hepaktan (2003) describe change as a response to some considerable opportunity or threat that arise out of the organization. It is imperative to note that change takes place when the organizations make a transition from their present state to some anticipated future state. The task of managing change ...

International FinanceName of the StudentCourseProfessorUniversityDate

International Finance INTRODUCTION

British Airways is one of the leading airlines in the United Kingdom primarily dealing with vacations and flights internationally. They have several subsidiaries and have increased their fleet to 262 planes. British Airways now has flights to 169 destinations.

Company B: Volkswagen

Volkswagen, Europe’s leading carmaker and one of the most successful global companies, reported a 95 drop in 2003 fourth quarter profits which collapsed from €1.05 billion to a plain €50 million. For all of 2003, Volkswagen’s operating profit fell by 50 percent from the record levels attained in 2002. Although the profit crash had more ...

Executive summary 2

Introduction 3 Brand image of Lufthansa 6 Turkish Airlines brand image and reputation 18 Viral campaign from Miles and Smiles reward program 19 The viral advertisement campaign of KLM Airlines 22 Viral Christmas campaign of WestJet 24

References 26

Appendix A 28 Executive summary The purpose of this research is to investigate The Deutsche Lufthansa AG Company and how it can enhance its brand image by using the social media marketing. The case study is conducted based on the analysis of social media users of Lufthansa Company and the extent of popularity of airline companies on different social media networks. Furthermore, ...

2016-04-09

References 12 Introduction As we know, the labor resources are the main resource of enterprises. The results of the company and its competitiveness depend largely on the quality and effectiveness of the above mentioned resources. The difference between the labor force and other types of resources lies in the fact that each employee may waive the conditions offered to him and can require changes in working conditions, retraining or even voluntary redundancy. The concept of “labor resources of the enterprise” characterizes its potential workforce. Employees can be organized in labor unions and to act as a separate subject of ...

1. The role of pricing in the marketing mix Pricing is a very important element of the marketing mix. The process of setting the right price for a product plays an essential role in determining the overall success of not only the other elements of the marketing mix but also the overall success and profitability of the firm. It is thus very important that the pricing process of any product of a firm be undertaken carefully to ensure optimal results for the company. Pricing is the most flexible of the marketing mix elements. This ability to change prices according to ...

Introduction

British Airways, the United Kingdom’s largest international airline company flying to over 300 destinations employs nearly 50,000 people. The company was founded in 1935. With the bulk of their work in scheduled airline services, they also engage in carrying mail and freight. (Datamonitor, 2008). A leading innovator in a number of key initiatives, British Airways continues to gain recognition as one of the first companies to print online boarding passes, work on reducing greenhouse gas emissions, and continues to strive to meet its announced goal in becoming the “world’s most responsible airline” as outlined in their annual ...