Essays on British Petroleum

British Petroleum Deepwater Horizon disaster

Deepwater Horizon disaster is the largest marine oil spill in the history. The oil spill resulted in hazardous chemicals in the seawater and killed thousands of marine creatures. The oil spill occurred in the Gulf of Mexico region on 20 April 2010 due to Deepwater Horizon rig that was operated by Transocean and leased by British Petroleum. In response to the oil Deepwater Horizon oil spill, British Petroleum took actions to overcome the after effects of the disaster and made further changes in the code of conduct to avoid oil spills in future. Veil, Sellnow and Wickline (2013) criticize ...

British Petroleum is a multinational corporation that was founded in 1908. It initially had its single wells in the remote parts of Persia. The company slowly grew and within eight years it became one of the largest businesses in the world. It has been broadly divided into three main subsections that include oil exploration and production; gas, power, renewables and oil refining; and marketing section. All these departments work together to ensure that the company achieves its objectives. Since 1995, the company has been in the capable hands of John Browne, who has been its CEO until his untimely ...

Abstract

The current discussion is aimed at the dissection of ethics, corporate social responsibility and sustainability of British Petroleum (BP) by taking the case of Gulf of Mexico Oil Spill in to consideration. By commencing the discussion with an overview of the externalities present in the oil industry, the pressures on oil companies are examined which is further evaluated through the application of stakeholder theory and the theory of utilitarianism. In the case of BP, it is revealed that the resort to CSR was primarily a reactive measure to correct its tainted brand image and save it from reputational risks. ...

Executive Summary

British Petroleum (BP) has to design and implement a change management program with immediate effect. This is to convince the workforce that the proposed massive job cut is vital for the survival of the organization. As part of this program, the BP management has to make some key changes to its HR policies and practices. The organization should rely specifically on mobile-based e-learning platforms and social media learning in order to promote HR training and development. In addition, the company may use tools such as recognition, perks, and gifting for rewarding employees who go beyond their responsibilities. Finally, the ...

Introduction

The Deepwater Horizon oil spill started in April 2010 in the Gulf of Mexico on the British Petroleum-owned Macondo Prospect. Taking after the blast and sinking of the Deepwater Horizon oil fix, an ocean depths oil gusher streamed for almost 90 days, polluting the sea water with crude oil and killing off most of the plant and animal life in that ecosystem. Current BP authorities wouldn't remark on the record for this story. Be that as it may, individuals acquainted with within BP's emergency control exertion and outside specialists say at an early stage, BP didn't have an advertising ...

The company made an attempt to differentiate itself from the competitors in the industry; the company created a strategy that saw the change of the name from British Petroleum to Beyond Petroleum. Public relations and advertisement strategies were put in pace to ensure the company changed the image that people already perceived the company to be. Adequate planning was suitable in that the awareness of the company drastically grew from 4 % to 67% in the year 2007. The company was able to win the Gold Award from the American Marketing Association (Mejri & Wolf, 2013). In the previous years and ...

British Petroleum is a company that operates in a high risk industry with many factors having an impact on the revenues. A drop of the prices on the oil market can lead to significant financial losses that will result in the cut of dividends paid out to the shareholders. BP Oil Company is known for its strategy of having dividends paid out to the shareholders on a constant and regular basis as a top priority of the corporation, but current events in the oil industry have had an influence on some managerial decisions. According to the article published in ...

Deepwater Horizon was an oil platform built in the Gulf of Mexico, approximately 50 miles from the Louisiana coast and the Mississippi River delta (Department of Justice). Deepwater Horizon was operated by the global petro-chemical giant British Petroleum. On April 20, 2010, the platform caught fire and exploded killing eleven workers on the platform. The explosion also significantly damaged the platform base and foundation. By April 22, the platform crumbed to the sea and sank. Consequently, the pipes the were pumping oil into the platform were severed and oil began flowing in the Gulf of Mexico. By the time ...