Experimental method
In the study of human behavior, experiments are usually piloted in the laboratories under conditions that are controlled. In this way, all aspects of the situation are supposed to be kept constant except the one that is being looked at (Bucknell 2011). In this case, the element to be varied is known as the independent variable (IV) that is changed in a manner that is very precise.
The experimental method has both its strengths and weaknesses just like any other research method.
Strengths • Laboratory experiments are usually easier to replicate and repeat to be sure of the reliability of the findings as the procedures used are standardized. • It gives opportunity to the research team ...