Essays on Burberry

#1 Opening Case – Burberry Burberry’s target customer base are the “well-heeled, younger, hipper, fashion-conscious set”. One thinks that Burberry’s target market is quite extensive as it can range from the young adults ranging from 20 to 30 to a more mature market with age ranging from those above 30 to 65 years. It is observed that Burberry is also trying to target the fashion-conscious millennials as the company is moving towards digital marketing. Ahrendts’ strategy to control the design of their offerings in some of their partner countries would be viewed by Theodore Levitt as a company ...

Introduction

This paper seeks to conduct an analysis for the financial performance of the Toyota Motor Corporation and General Motors Company for their financial years ended in 2015. In order to arrive at objective results, the analysis will compare different financial and performance ratios for both businesses. It is a purely objective analysis that will be based on the figures presented on the annual audited final accounts of the companies.

A.Ratios

Liquidity ratios These are financial metrics used to assess and determine an entity’s ability to meet its short term debt obligations. They include:

Current ratio

Quick ratio/Acid test ratio Profitability ratios. ...

The best technological revolution in terms of generating user experience and also connecting with different demographics is the omnichannel strategy adopted by Burberry, to be able to create an emotive connect with the digitized consumers of this era helps Burberry to generate new revenue streams and most importantly generate interesting and entertaining content which is the key in this social media dominated era. The exciting part of the omnichannel sales strategy by Burberry is the seamless experience provided to customers from a desktop, mobile, telephone or the store, targeting a younger generation that is more influenced by peers, Burberry ...

One of the largest issues that a company faces is when their brand grows stagnant. This has happened to many well established brands all over the world and it is up to the marketing team in order to ascertain what would prospectively be the best option to consider when looking into how to redevelop the brand. Some factors that can cause the brand to grow stagnant are: lack of attention to the global sustainability initiative, branding that is old and dated, and competition that is using a fresh strategy that highlights that corresponding brand in a negative light. A ...

1. How does market research influence the Harley Davidson’s decision in future locations?

It is very important for an organization to understand political, economical and social condition before launching its products in the market of any country. Market research provides detail about economic condition of a country along with the purchasing capacity of the people. Political conditions of countries like government stability and policies on foreign companies also play an important role in business expansion. Consumer preferences and behavior vary from place to place and Harley Davidson gained complete set of information about the consumer preferences and needs with ...