Introduction
The Association of Australian Convention Bureaux (AACB) is a destination marketing organization that consists of individual city and regional bureaux dedicated to marketing of their regions as appropriate destinations for Meetings, Incentives, Conventions and Exhibitions (MICE). However, the bureau is concerned with the promotion of Australia as a whole. The AACB is particularly mandated with the responsibility of marketing Australia as a destination where visitors can find a variety of attractions and facilities that can suit their business and pleasure needs. The objectives of the AACB are twofold; first, it’s mandated to conduct sales and destination marketing activities, and secondly, to coordinate ...
