Essays on Burgers

The business, Farm Burger is a joint that serves burgers since April 2010. Jason Mann and George Frangos were the primary entrepreneurs of the business. The main objective of the business is to come up with a burger experience that is superlative and connects the producers and the consumers directly. This objective is however met by the main challenge, which is to have control on prices of beef products. The stakeholders of Farm Burger are the consumers and the producers which it helps to link together (Mok, Sparks, & Kadampully, 2013). The producers include the butchers, ranchers, and local farmers. ...

Most people have only heard of the rhetoric concepts of ethos, pathos, logos, Telos and Kairos, but they do not know what they mean. These terms are used mainly by Aristotle (book writer/author) in explaining how rhetoric functions. In ancient Greek, the works corresponded with rhetorical situations (Aristotle 33). The terms are used in advertising, especially in persuading the audience. The three common basic words used in persuading are ethos, logos, and pathos. Ethos is referred as credible or the ethical appeal (Aristotle 89). Therefore, it means convincing people based on the character of the individual, for example, in ...

Any person can acknowledge that sex sells, particularly Carl Jr. Considering the commercials done by Mr. Carl Jr., it is clear that he uses models that are extremely sexualized for more than ten years. There is no exception to the advert where Charlotte McKinney, a model was the center of everybody’s attention for the approximately 50 second commercial. After a closer look at the advert, this essay is to give its presentation more into what goes in the commercial rather than just boobs and burgers. Consideration is given to the distribution of characters (femininity versus masculinity), text and ...

The institutional affiliation

It should be emphasized that sometimes globalization of fast food can have risks to local culture and economy. It is true to say that a lot of Asian nations are going through impetuous changes in the economy and society, which lead to drastic alterations in the lifestyle and dietary habits. The abundance of fast food in Asian countries instantiates the extensive impact of complex food marketing that works on globalization and the growing wealth of the area (An Pan, 2012). Food corporations have spent a good deal of money to promote Americanization of fast food with moderate directive or ...

Importance of Market Research

Market research is a process through which information is collected regarding the potential opportunities that product and service providers can take advantage of . Typically two main kinds of marketing research are conducted; the first is primary research in which on ground information is collected directly from your target audience. The second is secondary research, in which already published or available research regarding a particular issue is utilized in order to make strategic marketing decisions . In order to determine if A&W’s new pricing strategy of selling their ham and cheese burgers at lower costs than McDonald’s will work ...

McDonald’s

Introduction McDonald’s is a franchise that is globally known for as a drive-in restaurant with well-known burgers and it is estimated to serve millions of the customers daily. In addition, to this, McDonald’s has been ranked as one of the private employers with the largest number of employees. The company was established by the McDonald brothers in 1940, as a stand which mainly dealt with the sale of hamburgers. The restaurant was officially registered as a drive-in restaurant in 1967. All through this period, McDonald’s changed its logo to the renowned double-arched M which has been ...

In the contemporary recent era, McDonalds has acknowledged the biggest food chain of hamburgers and related fast food items. McDonalds assert that above fifty-eight million individuals fond of junk foods show their presence in the outlet and consume burgers and fries. The historical background of the company initiated in 1940 when two brothers namely, Richard and Maurice McDonald, inaugurated a restaurant in San Bernardino, California. During the year 1948, the “Speedee Service System” was introduced, which was considered as the principles of modern food chain globally. However, the company remained small-scale for another half decade (McDonalds, 2016). In April ...

Report for McDonalds

Italy and Russia

Figure 1: GDP per Capita at Constant Prices Figure 2: GDP Growth (Annual %) Figure 3: Inflation Rate CPI Figure 4: Unemployment Rates Figure 5: Policy Interest Rate (%) Figure 6: Russia Interest Rate (%) Figure 7: Current Account Balance in Italy (% of GDP) Figure 8: Current Account Balance in Russia (% of GDP) Figure 9: Russia Interest Rate

List of Tables

BUSINESS OVERVIEW McDonald’s Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 36,538 outlets. Founded in 1955 by Ray Kroc in Des Plaines, Illinois, 80% of the ...

In a society that believes in the adage, "sex sells", it is no wonder how food companies and advertisers are using sexualized images, particularly of women, to advertise their food and products. Society holds certain stereotypes of the ideal woman as skinny and often advertisers use this perception to advertise their products. Thus, an image advertising food or any other product that portrays a woman as anything but skinny and beautiful would be frowned upon and sales would not be favorable. There are instances when women are portrayed as voracious about food. However, these images and advertisements only use ...

McDonalds has come to create a network in both Italy and Russia. Italy seems to have better balance of payment and government balance indices, interest rate, trade policy instruments and not needing to lose over currency rates while dealing with Eurozone importers, and even unemployment and GDP growth rates. However, unemployment and the lack of growth indicating poor economic performance and social welfare situation may advantage the brand in Russia through better low-cost labor availability and consumer reorientation on less expensive restaurant offerings. Overall, neither of the country is the ideal market for the brand, yet both have their ...

Introduction

McDonalds is one of the largest fast food chains in the world and in the world. The company was founded in 1940 in San Bernardino, California by Maurice and Richard McDonald. The company which served about 68 million people daily, was renamed McDonald Corporation when it changed ownership to Ray Croc in 1955. McDonalds runs approximately 32,000 restaurants in 117 countries and has 1.5 million employees many of whom work for the franchisees (Downie, 2015). 75% of the restaurants are run by franchisees and besides obtaining revenues from sales, the company obtains massive profits from royalties, rents and ...

Nowadays, technology and hyperreality are the essential parts of our everyday lives. Sometimes, it is hard to imagine the day without watching a film or playing a computer game. However, have we ever thought about the consequences of spending so much time living in hyperreality, adoring simulations? Firstly, I would like to clarify what do I understand by the Simulation, Spectacle and Hyperreality. These terms have close connection with each other, but they are quite different. In my opinion, simulation is the imitation of some actions in the real world. In some way, it is like the sign, when ...

Internal Analysis of McDonald’s Corp.

Introduction McDonald’s is the biggest chain of hamburger fasts food cafes around the world with over 50 million consumers. The corporation was started in 1940 by two brothers in San Bernardino, California (McDonald’s. com, 2016). Today, McDonald's is the leader in global food service retail with around 35,000 locations in more than 100 nations. However, most of its worldwide restaurants are owned and operated by independent local business people. Additionally, the alignment strength in McDonald’s is its franchisees and suppliers. This system has been the reason for the long-term success of the corporation. In the ...

Ethical Moment 3

Summary McDonald is a fast food restaurant that has been using unethical food preparation practices since years. Its burgers cause obesity and recently FDA found that the company adds pork French fry grease in its coffee to keep it hot. The health issue was realized in 2006, and the issue of fry pork grease has been found in 2015 by FDA.

Introduction

This assignment aims to discuss an example of an ethical issue in light of the “Chapter 13: Ethics in a Global Society” written by Craig. E. Johnson. The organization that has been selected for this assignment is McDonald.

Discussion of the issue

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Discuss the product and consumer related factors that McDonald’s should take into account in order to compete successfully in the European fast food sector. The primary aspects for any major fast food chain are taste and quality, and in view of the points showcased in the case study, it is quite evident that McDonalds, is lacking on these fronts in the European market, the sensitivity showcased by the consumers with regards to the environmental issues is also a factor that needs to be taken seriously by implementing campaigns and operational procedures that present McDonald’s, in good light. ...

Doing business internationally presents new opportunities for growth and profitability. It may seem very attractive; however, it is also associated with several risks and challenges. There are key issues that must be addressed to be successful in doing business globally. One issue that confronts a company that wishes to do business in the global market place is the country differences. Some of the differences include legal issues, language barriers, political issues and cultural differences. Before entering a new market, it is important to know the trade laws and regulations in place, the taxes and import duties imposed, intellectual property ...

Introduction

The aim of this paper is to understand the role of 4Ps in developing the marketing strategy of any product or brand. The 4Ps of marketing is known as the marketing mix which is defined as, “the set of actions, or tactics, that a company uses to promote its brand or product in the market” . In this paper the marketing mix of McDonalds and Burger King will be reviewed and compare. Both the companies are close competitors. McDonalds is one of the well-known fast food brand world -wide. McDonald’s face competition from various businesses in all the markets, ...

List of Figures

Figure 1: Simon Sinek's Golden Circle 4

List of Tables

Introduction Subway, the world’s largest restaurant franchise, was founded in 1965 by a 17-year old college going kid, Fred DeLuca as a means of fulfilling his dream of becoming a medical doctor. He was looking for a way to earn money to pay for his college and had money only to eat burgers in restaurants. His family friend, Dr. Peter Buck, loaned him a 1000 USD and suggested that he open a submarine sandwich restaurant in Bridgeport, Connecticut. Based on his experience of eating unhealthy burgers, Fred DeLuca wanted to focus ...

SWOT Analysis report on McDonald

Introduction The objective of this report is to present the SWOT analysis of an organization based on personal experience and find out the strengths and weaknesses of the leader of the organization. For the attainment of this objective and fulfilling the requirement of the personal experience, McDonald’s has been considered for the assignment. The paper has been segmented into three chief sections. Section A contains the information regarding the business, leadership practices of a leader, and effects of leadership on culture. Section B, presents the key strengths, weaknesses, threats, and opportunities for the firm. However, the segment evaluates ...

Similarities between Bar Louie and Soggy Bottom

In evaluating the busiest days within the week, both BL and SB exhibit being patronized with more customers on week-ends, especially starting on a Friday night until Sunday. The only difference is that SB is closed on Sundays which give a competitive advantage to BL who continues to offer food and services on that day. Concurrently, there are also similarities in designing strategies to attract clientele, especially during lean times. As observed, both BL and SB offer similar attractions such as weekly trivia, gourmet burgers, and large beer as well as cocktail menu. From the observation, it could be ...

MacDonald’s earnings for the quarter of 2012 were beyond the expectation of many but the company was well aware that it will continue to face challenges in the coming years. In the year 2012, the world’s largest restaurant chain reported the greatest in nine years as a result of the turbulent global economy. This slide in performance was a big surprise to money investors who had keenly noted the firm’s robust performance for nine years from the year 2003 with the net effect being an increase in profitability as well as the stock price for the ...

Discussion of the Key Trends, Industrial Strategy, and Impact on Ireland Burger King

Introduction Early twentieth-century strategic business developments can hardly compare with the myriad impact and influences of major corporations today. The global economy is at once complex, fiercely competitive, and sits on a landscape filled with the unpredictability of any number of financial storms. Burger King Worldwide (BKW) as the world’s second largest fast-food hamburger chain, according to recent documentation, (Burger King Worldwide 2013) has expanded its presence in nearly ninety countries. With its main offices headquartered in Miami, Florida, BKW has led the industry’s sales in its niche of fast-food hamburgers thus accounting for 12 percent of ...

MARKETING COMMUNICATION

Product or service: Fast food products such as burgers and pizza Message: The tastiest and most affordable meals in town. Medium: In the medium of advertisement, we used word of mouth communication where we had the help of a marketing team that was in charge of ensuring that the products are well represented to the public. The word of mouth campaign was facilitated by a large number of marketing associates who represented the brand and promoted customer relations within the areas where the product was under the marketing survey. Additionally, there was the use of billboards advertisements to enhance ...