CORPORATE AFFAIRS, COMMUNICATION & PUBLIC RELATIONS IN DISASTER TIMES – A CASE ANLAYSIS OF THE BENTO RODRIGUES DAM INCIDENT OF NOVEMBER 2015
Introduction On the 5th of November, 2015, the Bento Rodrigues Dam broke its bounds and flooded major settlements in Minas Gerais, in south east Brazil. The immediate result was due to an accidental leakage in the Bento Rodrigues Dam which caused the release of a large volume of toxic materials into the nearby Santarem River valley which flowed into the Doce River. The Dam is owned by Samarco which is owned jointly by Vale and British-Australian mining giant, BHP Billiton. The purpose of this research is to identify the major business and corporate communication issues that occurred in the ...