Chapter 1
Introduction Pepsi-Cola Company is a packed food and beverage company that is known globally for its quality products. It mainly targets young consumers, teenagers and adults. The company focuses mainly on the young generation because they are daring, fun loving and full of energy. Pepsi has come up with sports, music, social media platforms, taglines, slogans and other fun activities in the form of advertisement to gain popularity and attract more customers for their products. The paper gives a brief history of the company and the advertising strategies that it uses. The information will help in analyzing and learning ...
