The Business of International Business is Culture
-Geert Hofstede
Views on the International Business Perspectives
International communication has been the research topic of various scholars and disciplines for several decades. The phenomena of globalization brought upon internationalization and growth of businesses, thus resulting into practicality and necessity of it. Due to the increase in business opportunities’ number beyond the borders of their own country, numerous organizations choose to extend their activities abroad frequently without understanding that the prospective financial growth can result into disastrous conditions because of the inappropriate communication with the individuals from the other countries. One of the typical misconceptions among the executives of the enterprises is that business communication ...