Essays on Buying Behavior

I. Company Overview The apparel industry is a highly competitive and almost exclusively based on image. As fashion becomes "fast", i.e. designing and selling apparel becomes more for masses as opposed to a conventional haute couture model, established and emerging players alike are competing over an increasingly powerful market segment, namely Millennials, who continue to shape business across different industries. Forever 21 is one notable example of apparel companies competing, primarily, over Millennial customers. Forever 21, operating in seven countries in addition to Europe, is a notable example of an established apparel player adapting to continuous changes in apparel ...

Question 1

Neil Borden (1965) is believed to be the first to have used the term ‘marketing mix’ suggested to him by James Cullington’s (1948) description of a business executive as ‘a mixer of ingredient’ (Van Waterschoot & Van den Bulte, 1992). The term, therefore, referred to the selection and mixture of various elements perceived to be useful in the pursuant of particular market responses. To facilitate the practical application of the concept to concrete business operation problems, early researchers working on the model sought to itemize the various influences on a market response that business executives at the time needed ...

Executive Summary 3

Introduction 4 Theoretical Background 4 Brand Love Scales 4 Definition of Love 5 Personality of Brand 5 Image of the Brand 5 Brand Love’s Elements 6 Brand Romance 7 Brand Attitude 7 Brand Loyalty 7 Fashion Brands Love 8 Brand Love in Cell Phone Industry 8 Brand Love Creation by the Companies 8 Apple/Samsung/Huawei 8 PepsiCo 9 Benetton 9 Conclusion 9

BIBLIOGRAPHY 10

Executive Summary Brand love is a relatively new phenomenon actively discussed by the scholars and marketing professionals. Brand love is necessary for the modern companies to successfully attract and retain their customers. Moreover, it helps to convince ...

Marketing Audit and Plan of QANTAS Airline

Organizational view The airline industry is a fastest growing services industry in the world that is providing air transport services to the traveling passengers and freight. I am very inspired by the industry business, and it provided valuable service to me. I have gathered some information and aware about a leading Australian Airline company, Qantas. The marketing audit is and empirical study of the company that Qantas to understand the global market’s demand and examine the competitors’ market. It also helps the management to investigate the current marketing aspects and set future strategies. I am familiar with the ...

Introduction

The case dwells upon the situation, in which a new Major Accounts Management, Zain, who recently joined the organization Zoro Stationary, found himself, ones trying to adjust to the new environment. The reality demonstrates that the previous experience of this professional, which encompasses over ten years in one of the major regional clothing and household retailers allowed good insight into the purchasing and customer behavior. The challenges, associated with the change of the industry, corporate culture and personal diversity, however, built on a number of difficulties in adapting his skills to the new role. The learning process within the ...

1. Introduction Link between consumer buying behaviour and social media is strengthening following the growing popularity of social medial platforms among large number of subscribers (Forbes & Forbes, 2013; Liu, 2013). Therefore, the problem statement is as follows: 1.1. Problem Statement Social media is shaping buying behaviour of consumers into different dimensions such as loyalty, buying decision, preferences, etc. The proposed research aims to dig into this tendency of modern consumer based on the influence of social media. 1.2. Research Objectives 2. Background Technological advancement that accelerated over past few decades has a strong impact on almost all walks of ...

Factors that Influence Purchasing Relationship in Automobile Industry of China

Introduction The USA, Western Europe, and Japan markets for the automobiles are almost stagnating causing an increased attention and concern to the world automotive industry. They have turned their interest in China market for cars. This is associated with the fast growing economy in China unlike that of European nations and the USA. The Chinese market for cars is indeed the turning point for all auto companies. The environment is conducive to start production in China to supply the potential markets and then export from there to other world markets. This literature will focus on the purchasing relationship in ...

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Executive Summary

Tesla Motors was developed in the year 2003 and has been the pioneer of producing the environment friendly vehicles ever since. The company has been widely known for its high performance sports cars that are equipped with the latest technology features and hinder the carbon emission, which eventually makes its vehicles environment friendly. The company is aimed towards reducing its inventory, production and distribution cost and provide high-end vehicles at low cost. The company is focused on enhancing the customer experience by means of providing them with the innovative features and design while keeping the cost low ...

Consumer behavior incorporates the customers’ decision making process towards developing a positive buying behavior. The organizations that understand the consumer behavior of the customers, can enhance and modify their marketing strategies in order to influence the consumer behavior in such manner that the customers engage in the positive buying behavior (Solomon, 2014). The current paper enlightens the marketing strategies of McDonalds with respect to the consumer behavior that the organization has addressed in order to attract and retain its customers. McDonald’s mission is to become the favorite place for its customers to eat and drink and it is ...

1. Customers Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty. The current customers/ consumers of Google are the global users of internet that uses the company’s link to search different information. Therefore, it is difficult to obtain demographic information about the Google’s users. In addition, more than half of the Google search results is requested by people outside United State as it offers search website in more than 100 languages. With respect to psychographics and buying behavior, mostly the users of Google service are students, ...

Factors influencing buying behavior of Apple’s products

Psychological factors Psychological factors are key determinants of buying behavior shaped by their motivation, perception about the products, beliefs and attitudes as well as the need for learning. Motivation trigger purchasing behavior among potential buyers such that they develop an urge that presses them enough to consider satisfying their needs. Apple has made significant efforts in motivating buyers to develop some form of purchase intentions through the unique launching of products and manufacturing superior offering. Motivated consumers require that an organization respond to their needs by providing solutions that meet their tastes and preferences. Perceptions is also an element ...

Marketing assignment 3

Internal and external factors leading to impulse buying Impulsive buying behavior generally leads to a significant increase in proceeds in an organization. Compelled by this importance, researchers and marketers have studied both internal and external triggers of impulsive buying customer behavior. External stimuli to impulse purchasing are marketing cues that a professional applies to lure clients to consume firm’s products. For example, a customer may be impelled by the general layout and presentation of the business premises. In addition, other environmental stimulation factors like promotional incentives can easily entice a customer to buy goods without a conscious planning. ...

Influencing Factors on the Consumer Decision Process

It is understood that before consumers make the actual purchase for a product, they have to go through a buying decision process. The theory has presented the process in detail because these are the steps which customers experience either consciously or unconsciously to purchase a product or a service. The customers of Canon G7x would have to go through a series of steps before they decide to buy the camera. Before going into the details of describing the consumer buying process, a strong understanding of the consumer involvement theory needs to be developed. The theory is based on the ...

http://www.ijhssnet.com/journals/Vol_4_No_2_Special_Issue_January_2014/25.pdf This research article, found on the Internet, describes the role of advertisement in shaping children’s behavior. After examining the questionaries’ answers, given by Pakistan children, the author has proved that advertisement has a considerable impact on the way children perceive an advertised item. It is proved that the connections between children’s wish to purchase a thing and the advertising of this product exist in four main fields, which are food advertisement, school advertisement, rock music, and television advertisement. Alongside with identifying the way different sources of advertisement can influence the buying behavior, the authors also implement ...

Introduction:

This study seeks to examine the relationship between famous athletes in television commercials and consumer behavior. The research topic is significant since celebrity endorsements are common techniques used to market products by companies. Many local and multinational brands utilize celebrities in advertising. The main reasons for this is that celebrities have large followings of fans that greatly associate with the celebrity. Therefore, the celebrity can easily sway this target market towards purchasing a specific product. Brands pay celebrities to become brand managers, brand ambassadors, brand characters, offer expert advice, and as role models of a desirable brand quality. The ...

Part 1

Different types of market research An organization, for instance, a furniture business will select the type market research based on the information it intends to acquire from the market. The need for research in business cannot be overemphasized because of the tremendous role that it plays in enabling an organization to know its market better and formulate effective marketing strategies based on the findings of their investigations that includes customer analysis, risk analysis, and the understanding of the competition (Wahyuni, 2012). Effectively, two broad types of market research are available for organizations. In this section, the paper evaluates these ...

Company Background

Coca-Cola is a leading brand in the beverages industry. The company has a global presence and is the third strongest brand in the world. It was formed in 1886 in Atlanta by a pharmacist. The products of the company include the soft and carbonated drinks. The company has enjoyed enormous growth over the years of its operations and diversified its product portfolio. The growth of the company is attributed to its vast distribution and the bottlers’ network around the globe. The industrial operations and the B2B selling have contributed a lot in the success of the company. The business ...

BUSINESS TO BUSINESS MARKET

Deloitte is an international company that offers professional services to the firms and companies around the world. It is a private company, founded in 1845 in the UK. Regarding revenue and the number of professionals, it is the second largest professional service providing company in the world, headquartered in the United States in the city of New York. The major professional services of the company include the following (Deloitte, 2015a):

Audit & Risk Advisory

Consulting Financial Advisory Tax Enterprise Risk It is currently working with around 225,500 professionals in its global network of 150 countries. The company has successfully generated the ...

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Motivation for the Study Identifying the global opportunity and need for online retail business, the research paper has been developed to respond to the particular study of e-retailing. Continuous changes in the behavior of the customer’s in the massive Chinese market, it is essential to make note of how technology and the internet have influenced consumers and retailers interaction. Transforming online retail market in China has indeed encouraged the retail businesses to come and set up e-commerce business to exploit the massive target demographics profile utilizing online retailing. As knowledgeable social customers have spent significant time on internet ...

Observation is used to collect data when it is possible for the researcher to observe directly the data they wish to collect. For instance, it is easier to observe people’s behavior instead of asking them (Beri 15). Observation has the advantage of allowing the researcher to record behavior as it occurs instead of recording it retrospectively (Beri 15). Another advantage of observation is that it allows the researcher to carry out research even when the respondent is unwilling to participate in the survey. Therefore, observation is particularly useful in situations where the respondents are hostile or in situations ...